Unleash your organizational potential

Take our Brand/Culture alignment assessment

When organizations align their internal culture with their external brand experience, remarkable things happen. Manipulation moves to authenticity. Decisions become clear and strengthening. And you unleash an entrepreneurial spirit internally and a motivated community externally.

Are you there? Take our quick interactive quiz to see where you are.

Q. Does your organization have a defined set of values/pillars?

Yes No

Q. What percent of people in your organization could recite your values/pillars by heart?

Q. Does your organization have a purpose statement/a “why”?

Yes No

Q. Do you share this statement with your customers?

Yes No

Q. Do you have one brand for your product/service and a different “employer brand” for recruiting purposes?

Yes, they are different No, they are one and the same

Q. Do you have a people-driven front line to your business (representatives, salespeople, etc.)?

Yes No

Q. From 1-10, how much do you think they understand AND represent your brand?

Q. In your marketing, what do you primarily sell?

A product or service A relationship An experience A balance of all

Q. In your hiring process, what do you primarily present?

Salary/benefits An experience A culture A balance of all

Q. If we asked a random employee/team member what makes you special/different, how accurate would they be?

Q. If we asked a random customer what makes you special/different, how accurate would they be?

Your score:

0

You're doing OK, but could be doing better.

You’re probably aware that things are misaligned and you’re missing out on a ton of opportunities. Your internal team is likely struggling to find purpose, resulting in low motivation and/or high turnover. Your customers are likely detached and treat you as a commodity — always passively (or actively) looking for other solutions. The organization is likely siloed, competitive, and (even if well-intentioned) might be rowing a single boat in multiple directions.

It doesn’t have to be that way. But it takes dedication, work, boldness, and discipline. We’d love to talk about it.

We invite you to set up a free 30-minute consultation. We promise there is no catch — just a conversation. Click below and choose a time that works for you.

Things are pretty good.

You’re on your way, yet some things are misaligned. This is likely causing some tensions or inconsistencies internally, and creating mixed messages and/or confusing experiences for customers. It is likely that your marketing, sales, and HR have isolated directives, tied together with strong leadership.

There is more you can do. We’d love to help you get from good to great, unleashing a harmonious, positive, and purposeful path forward.

We invite you to set up a free 30-minute consultation. We promise there is no catch — just a conversation. Click below and choose a time that works for you.

Congratulations.

Your organization gets it. Culture and brand alignment allows for harmony between your customers’ expectations, their experiences, and your internal ability to thrive with authenticity and certainty.

While you may not need help, we’d love to connect and hear about your success. Phire Group may be able to take it to an even higher level while building the tools and rituals that can translate harmony into possibility.

We invite you to set up a free 30-minute consultation. We promise there is no catch — just a conversation. Click below and choose a time that works for you.

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