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PEA Group

Challenge / Objective

PEA Group, an award-winning land development firm, needed an elevated brand to support its increasing breadth of services and expansion plans beyond the state of Michigan.

Solution

We shifted messaging to relay an attentive, visionary approach to everything they do. We updated imagery to feel more human, more approachable. We established a timeless, dynamic visual identity that will serve the firm for many years to come. And we implemented a holistic advertising campaign to share their brand story and drive awareness alongside PEA Group’s expansion efforts.

Result

Together, we built a brand and website that reflect PEA Group’s integrated approach to land development and deep commitment to those they partner with.

Metrics

7X

More leads across digital platforms after brand launch

A surveyor in a checkered shirt uses a yellow theodolite on a tripod in a grassy field. The scene conveys precision and focus amid soft natural surroundings.
Dark gray background with subtle contour lines. White text in the center reads "PEA GROUP" in modern, geometric font, conveying a professional tone.A white hard hat with "PEA GROUP" printed on both sides. It has a sleek, glossy finish and is shown against a plain, white background.
Three-part illustration: left shows brown contour lines, center depicts a colorful aerial map with greenery and water, right has a light grey architectural blueprint.
Olive green background with contour lines and small nature images on the left. Text reads "We’re committed to your vision." PEA Group logo below.Website layout displaying an urban campus scene, plan, and text. People walk near Wayne County Community College's modernized landscape with trees and greenery.
Website homepage with an aerial view of a shopping center, text reading "Setting the Standard. Pushing the Limits." Includes sections for project types like Healthcare, Automotive, Education, and Commercial. Tone is professional and modern.Smiling woman in a black blouse sits in a modern office with decorative wall art. A potted plant and rolled paper are on the wooden table beside her.
A PEA Group promotional image with the text 'Committed to making it happen.' A person writes at a desk above a landscaped outdoor area with paths.
Text on a brown background reads, "At PEA Group, we don’t just see spaces — we see possibilities for something better. Our integrated design approach lets us go beyond the ordinary to create a unique sense of place." The tone is innovative and optimistic.Modern apartment building with a lush rooftop garden featuring autumn-colored trees, seating areas, and a terrace with dining table and barbecue grill.

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