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A refreshingly different way of thinking.

Employees working together on a brand-strategy initiative.

At Phire Group, we represent the new model of marketing.

We define,
create,
activate,
measure,
and improve,

building inspired communities around brands.

Acting decidedly different from the traditional agency model. We believe in...

  • long-term
    vision
    and short-term
    success

It’s a combination of...

research acumen
+
Research acumen represented by detailed review of survey information among collaborating employees.
creative expression
+
Art Director reviewing brand standards while working through web design for client.
leading-edge tools
+
Phire employee working with leading edge tools to develop creative for client.
obsessive discipline
+
Man working on website layout and strategy.

that provides our clients with transformative results and a clear, sustainable path forward.

Ready for the challenge. Your Challenge.

The complex world of marketing needs a combination of specialist tools and disruptive thinking. We bring both.

  • Accident Fund Insurance Company of America
  • Adient
  • AF Group
  • Amcor
  • Ann Arbor Summer Festival
  • Chem-Trend
  • Cooper Tires
  • Crypton
  • Diplomat
  • Escalent
  • FlintFwd
  • Fair Food Network
  • Guardian Glass
  • Leelanau
  • Mastercraft
  • Merillat
  • Monroe Bank & Trust
  • PGT
  • Sweetwaters Coffee & Tea
  • The Hope Foundation
  • TedX UofM
  • UMS
  • University of Michigan
  • WinDoor
  • Ypsi Real
Creative director marking up creative for brand updates and graphic design.

Intentionally focused on culture.

Our vision is to change the very purpose of an agency, understanding the connection between internal culture, external communities, and how to build relationships that last years… sometimes decades. In order to achieve this, we are extremely intentional about building and nurturing our own culture. With unprecedented teamwork and collaboration within and between departments, we bring more than our expertise; we bring an authentic passion for our work. We also give back, adopting one nonprofit organization per year to help them elevate their story and move to the next level.

Careers.

  • Small Giants Community logo.
    Proud member of a collection of companies who choose excellence over size, and purpose over profit.
  • Center for Positive Organizations Consortium logo.
    Active participant of a community of positive organizations. Award winner. Member. And curious absorber.
  • Winner of the Crain's Detroit Cool Places to Work thanks to culture, benefits, and community participation.
  • Bon Phire logo.
    Each year, Phire Group holds a contest to fully fund a major project for a non-profit organization.