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First Martin

Challenge / Objective

First Martin, a storied Ann Arbor commercial real estate firm, was in need of a brand refresh and an all-new website that could elevate their properties and impressive “guests” list.

Solution

A detailed creative and research process supported by brand positioning and commercial photography. Through deep collaboration with the First Martin team, we developed a renewed brand presence and a completely refreshed digital experience.

Result

An all-new website that positions First Martin as the future-minded, community-focused firm managing Ann Arbor’s most desirable spaces and hosting the community’s leading businesses and organizations.

Four-story brick building with tall windows, lit by warm sunlight. A tree in the foreground adds a touch of green. The scene feels calm and nostalgic.
Collage with a modern chair, a white building exterior, a smiling woman with a drink, a minimal office, and text reading "First Martin Corporation."
Blue-tinted image of an urban building with the text "First Martin Corporation" prominently overlaying the scene, conveying a corporate and modern tone.Spacious modern kitchen with wooden beams, bright lighting, and a long white counter with green accents. Black stools and industrial decor add a sleek touch.
Minimalist line drawing of various building types, including houses, offices, and public buildings, arranged in two horizontal rows, with small trees interspersed.Close-up of hands typing on a laptop in a dim workspace. Overlayed text reads: "Partner. Establish. Be there." by First Martin Corporation, emphasizing collaboration.
Collage of a construction site, a modern glass-walled conference room, and a brick office building with trees. Text reads 'Plan. Create. Care.' and 'First Martin Corporation.A style guide layout with six pages. The main page shows "Brand Standards & Style Guide" in blue. Other pages display logos, color palette, typography, and design principles. Clean, professional, and informative design.Two website pages side by side. Left page shows a brick building with "Think. Build. Commit." text. Right page features a modern cityscape with "Providing long term vision" text. Both pages have logos and a professional tone.

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