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Fraza

Challenge / Objective

Fraza, a full-service material handling organization, was in need of a brand refresh that would better represent their comprehensive material handling solutions and expertise. We developed an industry-leading website for Fraza that has a dual purpose: as a brand-building platform and as a lead generator.

Solution

We developed a refreshed brand, an all-new website, and a brand launch video. Fraza is now positioned as more than an equipment provider: they’re a solutions provider. With the website’s custom CMS, Fraza’s marketing team is able to adapt the website to best align with sales goals.

Result

A stronger, more determined brand that is leaning forward — inspiring the evolution of Fraza and creating real-world customer results.

Close-up of a black shirt with a red and white embroidered "FRAZA" logo on a patch. A pen is clipped in the pocket, giving a professional tone.
Red-toned image featuring a silhouette of a forklift on a clear evening. The bold, white text "FRAZA" is centered over the forklift, conveying a strong, industrial theme.
A large forklift labeled "Sellick" lifts a shipping container among stacked containers under a cloudy sky, conveying industrial strength and functionality.Text image with the message: "Your world needs to move. Equipment, freight, inventory need handling. Fraza aids business flow with efficient solutions. Let's move your world."
White construction helmet with "FRAZA" in red on the side and a black and red logo on the front against a gray background. Simple, professional design.A smiling man in safety glasses and a black shirt with a "FRAZA" logo in a bright, industrial setting, conveying a positive, professional atmosphere.
Three mechanics in black uniforms and safety glasses inspect a vehicle engine intently, conveying focus and teamwork in a garage setting.Two-page web design on a yellow background. Left page features a forklift with text overlay 'We move your world'; right page displays forklift options under a 'Forklifts' banner. Professional, industrial theme.
A man with a beard and glasses, wearing a black cap and shirt, uses a wrench on machinery. He is focused and appears to be in an industrial setting.Red and white business stationary set featuring a folder, envelopes, and cards. The folder reads "Ready to move your world?" with a vehicle image. Professional and dynamic tone.

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