LOC Credit Union

Challenge / Objective

LOC Federal Credit Union came to us seeking a re-envisioned brand that would better reflect their commitment to the financial wellness of their members and communities. We set out to develop a modern, lasting brand system that would help set them on the path of further growth.

Solution

Through qualitative research, brand positioning, brand visualization, brand identity, and brand video creation, we helped LOC shift from heavy usage of labored fitness metaphors to sharing stories of triumph — elevating the brand by articulating an inspirational, motivational message at every touchpoint.

Result

A re-envisioned brand that positions LOC Credit Union as a motivational financial institution focused on every individual it serves. LOC isn’t a bank. They’re a team. A community who wins. Together.