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Racine Art Museum Website

Challenge / Objective

The renowned Racine Art Museum (RAM) needed a modern, accessible, dynamic digital experience that welcomes a creative community and extends the refreshed brand to audiences everywhere.

The objective? Building an intuitive destination for extensive resource and artifact libraries, event information, always-evolving calendar details, and more. Plus, making the entire website feel customizable and aligned with the new brand theme, “Make it yours.”

Solution

A colorful, bold digital world of essential information and beautiful humanity at every touchpoint. Every page is semi-customizable with a clickable button that features rotating tones from the expanded color palette. Exhibition pages feature unique treatments that convey the energy and style of RAM’s collection. And simplified navigation makes it easy for anyone to plan their next experience at RAM.

Result

A website that feels like a natural extension — and expansion — of the fun, experimental world of RAM.

Orange phone screen for Racine Art Museum features “Make it yours,” a “Things to do” section, and a playful sculpture photo; bold, inviting tone.
Before: RAM museum website mockup featuring blue contemporary art banner, exhibition details, colorful artwork, and contact form.Orange Racine Art Museum webpage mockup with bold “Make it yours” headline, colorful artwork cards, and overlapping gallery pages.
Bright yellow exhibition poster with bold black typography listing art shows, including Cynthia Toops, Handmade Up North, Wood You Believe It, and Handcrafted.
Racine Art Museum website mockup featuring RAM Downtown, a modern white building, visitor hours, admission, address, and parking details.Bright yellow mockup shows the Racine Art Museum website: “Visit RAM Wustum,” with a historic white house, garden, hours, address, and admission details.

Keep exploring.

Explore All Work
Street view of the Racine Art Museum, featuring pink, white, and orange vertical signs on a modern glass building under a clear blue sky.
Racine Art Museum
A vibrant red abstract sculpture stands prominently on a grassy lawn with modern and classical buildings in the background under a clear blue sky.
UMMA
Smartphone displaying a gallery website with the words “Feel Free” over an art exhibit image. The screen shows upcoming events. Phone hovers above a pink pedestal.
UMMA Website
The Dennos
Arts MSU