Rehmann Media

Challenge / Objective

A professional advisory firm with a distinctly human touch. After developing their website with the intent to embody their refreshed brand identity, we set out to extend their brand to their external communications, elevating their people, their expertise, and their unique offerings. They wanted more visibility among their audiences in an exceptionally human way.

Solution

We started with research, understanding on a granular level who their audiences were, what they needed most, and how they sought out services they needed. Basing our strategy on key analytics and our discovery process that included interviews with clients and team members, we developed a holistic communications strategy that included paid, owned, and shared content.

Result

A two-tiered media strategy that focused first on highlighting the people behind the Rehmann brand, showing humanity in a number-centric industry, and extended to key messaging to intent-based audiences, leaning into machine learning to build targeting and creating paths to conversion in a scalable manner.