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Roush 50th Anniversary

Challenge / Objective

Roush was approaching its 50th anniversary, an opportunity to celebrate a storied legacy while setting a bold vision for the future. This milestone needed to energize employees, inspire partners, and invite the world into what comes next.

Solution

We created a distinct brand extension, including a custom anniversary logo, messaging system, and integrated campaign. The work spanned digital experiences, storytelling, video, social activation, a limited-edition coffee table book, and custom merchandise — all designed to celebrate the people, moments, and mindset behind Roush.

Result

Half century, all Roush. A unified platform that honors the Roush legacy while rallying everyone to go all in for the next 50 years.

Text "ROUSH 50" overlays a workshop scene with a man, tools, and machinery. The tone is nostalgic and industrial, celebrating a milestone.
Black and white image of a man in a workshop with shelves of car parts. Large text reads "50UL," highlighting 50 years of legacy and passion.
A farmer using a tablet stands in a wheat field at sunset. The scene is creatively framed within the number "50," emphasizing modern agriculture.The number "50" overlays a cosmic background with a silhouette of a person standing on a cliff, conveying exploration and awe. The scene is set against a soft, blurred night sky.
A laptop on a desk displays a website celebrating "50 Years of Limit-Busting." The screen shows a blurred background with a focus on the text.
A man in a leather jacket and hat sits in a garage filled with vintage cars, including a blue and orange car. Above, "Roush 50" celebrates a 50-year milestone. The tone is nostalgic and celebratory.Collage showing Roush's 50th anniversary. Top: Logo with two people smiling. Bottom: An elderly man in a hat and jacket sits in front of classic cars, evoking a sense of heritage and achievement.
A timeline against a black background showcases milestones in Jack Roush's career. Images span from 1976 to 1991, featuring race cars, team members, and documents, reflecting achievements and partnerships. The tone conveys pride and legacy with the text "Storied past. Extraordinary future" at the top.
Collage celebrating 50 years of Roush with images of workers, past and present. Highlights innovation, legacy, teamwork, and future goals. Mood is reflective and motivational.Close-up of a person adjusting a tan beanie with a “ROUSH 50” label. The background is soft-focused, creating a relaxed and warm atmosphere.
A series of five framed posters on a wall showcasing diverse individuals engaged in teamwork, with motivational phrases in bold text. The tone is positive and collaborative.A smiling man in a workshop holds a tire near a raised vehicle. Bold text reads "Solving Challenges." Industrial background with a focus on innovation.

Keep exploring.

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Orange background featuring a white silhouette of Michigan with text: "Want to get better? Just raise your." The image conveys a motivational tone.
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