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The Michigan Manufacturing Technology Center

Challenge / Objective

The nonprofit Michigan Manufacturing Technology Center (MMTC) provides an invaluable service to mid- and small-scale manufacturers throughout the heavily manufacturer-reliant economy. They provide consultation, education, and direct services, yet are largely unknown. Our goal? To make them known.

Solution

Unleashing the minds behind manufacturing in our state. “Manufacturing Smarter” led the way, supported by our collaborative process for brand research, brand development, public relations support, and more.

Result

A brand that feels elevated, intelligent, and simplified — allowing the MTTC to boost leads, widen existing engagements, and increase the average new engagements. Now that’s Manufacturing Smarter.

Orange background featuring a white silhouette of Michigan with text: "Want to get better? Just raise your." The image conveys a motivational tone.
Gray "MMTC" logo with stylized wavy lines above the letters, set against a white background. The word "BEFORE" is centered at the top.Dark gray background with "AFTER" at the top. Center: "Michigan Manufacturing Technology Center" logo with "Manufacture Smarter" beneath it.
A grid layout of 12 pages from a brochure on a grey background. Pages feature text, photos of people working, and product images in an industrial setting.A website homepage with text "We love the details, so you can love the big picture" over a blurred industrial background. Navigation bar at the top.
Three-page brochure on an orange background. Left page shows a person in a hairnet inspecting manufacturing, middle page lists services and impact, right page features sparks flying from machinery. Text emphasizes love for Michigan manufacturing.Close-up of a person operating a machine with focus on hand and control panel. Text reads "We love the details. So you can love the big picture."
A jar of McClure's pickles sits on a dark surface, with bold text saying, "Who knew pickles could be so sweet?" capturing curiosity and flavor.A webpage displays information about manufacturing classes. The top shows machinery and hands operating it. Below, a list of upcoming classes with images, dates, and details. Tone is professional and educational.
Grayscale image of a manufacturing machine emitting sparks. The Michigan Manufacturing Technology Center logo is centered. Inset photos display hands working with tools. The tone is industrial and dynamic.

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Close-up of a black shirt with a red and white embroidered "FRAZA" logo on a patch. A pen is clipped in the pocket, giving a professional tone.
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