Blog.

Why we are the anti-agency agency.

Given the needs of organizations today, the traditional advertising agency model is broken. We have built something very different.

Building a Dream Team: A Behind-the-Scenes Look at Our Partnership with Chem-Trend

What makes a successful relationship in our book? For us, it’s about empowering great brand stewards—and really, just over-loving our clients.

Let’s Talk S.M.A.C.

The Subconscious Marriage of Art and Copy (S.M.A.C.) is hidden in superior advertising, and it has the power to completely shape a brand’s message.

Continuous Collaboration

Everything the Phire Group team shares with our clients has been touched by multiple people, demonstrating how important it is to collaborate effectively. We had a company-wide roundtable to identify how we can keep collaboration top of mind.

6 Word Stories

Advertising is storytelling. Many of the best examples tell a complete story in just a few words. They convey emotion, inspiring you to fill in the blank spaces with your own personal connections. If it’s really good at making you feel something, you’ll think about it minutes, hours, or even days afterward. Poof! Now you’re in a relationship with the brand. 

KBIS 2023 Recap

Wilsonart engaged us to create a dynamic space at KBIS. KBIS is North America’s largest trade show dedicated to all aspects of kitchen and bath design. This year’s event, held at the Las Vegas Convention Center, boasted the highest attendance in the last 10 years. The show’s total attendance was comprised of 40,000 KBIS attendees and nearly 70,000 IBS attendees, with well over 100,000 guests total.

How to Stay Motivated

As we kicked off the new year, the question came up: How should we think about motivation and setting ourselves up to stay motivated throughout the year? The Phire Culture Committee brought this question to the broader team to gather a consensus on keeping each other accountable and on a path moving forward.

Listen to Learn

How this simple art can improve you, your agency, and the world. We are social animals. By nature, we strive to engage with others. This is fundamentally how we find pleasure, grow, and evolve. 

Camp Phire: A Survival Guide

Let’s get eMOTIONal 

Something as seemingly trivial as frame rate can have a great impact on your project and brand.

Brand Trust: The only metric that matters

We’ve built our entire process around helping organizations achieve it, maintain it, and build upon it.

Brand/culture. Unleashing your organizational power.

When you align your culture, your marketing efforts become complementary — not primary. 

Creative Ways to Collaborate: A Roundtable Discussion

The Phire Process & Collaboration Committee recently led a discussion about collaboration and how we can continue to improve working together remotely.

Promoting the smart manufacturing training revolution.

Through innovative illustrations and impactful video, we developed a campaign that increased awareness and drove lead generation.

4 Tips to Work/Life Balance (Parenting Edition)

Project Manager Lina Brda's tips for finding balance as a parent at work.

Embracing the New Normal

Revisiting the 2021 Digital Summit Detroit

Define creative tools more. Encounter writer’s block less.

The job of a creative gets easier when we explore techniques that are convincingly fresh and historically effective. For writers, an arsenal of these techniques can prevent the dreaded keyboard stare and build a trusted formula for creative thinking.