Blog.

Why we are the anti-agency agency.

Given the needs of organizations today, the traditional advertising agency model is broken. We have built something very different.

Promoting the smart manufacturing training revolution.

Through innovative illustrations and impactful video, we developed a campaign that increased awareness and drove lead generation.

4 Tips to Work/Life Balance (Parenting Edition)

Project Manager Lina Brda's tips for finding balance as a parent at work.

Embracing the New Normal

Revisiting the 2021 Digital Summit Detroit

Define creative tools more. Encounter writer’s block less.

The job of a creative gets easier when we explore techniques that are convincingly fresh and historically effective. For writers, an arsenal of these techniques can prevent the dreaded keyboard stare and build a trusted formula for creative thinking.

Finding fun in the everyday.

We understand that fun is an essential part of the every day. We put an emphasis on uncovering it.

The best data exposes a path to empathy, not conversions.

Understanding your user starts with understanding that there is a human on the other end of a metric.

Process improvements: an ever-changing journey.

Having a set of core processes in place is necessary to keep a team on track, but due to the ever-changing nuances of the agency world, our processes are always evolving.

Mentorship 101: a summer intern’s perspective.

Most people believe that the right mentor or life experience has the power to shape a career. Is that still true in today’s work environment?

Providing an immersive, personalized product browsing experience.

We developed the consumer website for a national surfaces brand as part of an aggressive brand consolidation and rollout effort. 

Creating a thriving culture.

Here at Phire Group, we believe culture is everything. It drives our work, our relationships, our growth, and our commitment. However, a thriving culture doesn’t happen by accident — it is a long, arduous, intentional, disciplined journey that never ends.

Sharing the whole story through instant experience.

The new-look work life.

Phire Group's Future Committee is committed to finding what's next in our industry and beyond. But as we learn what life looks like after the pandemic, we take a look back at what other major events have impacted our industry, how we adapted, and what's next.

Promoting the promise of aluminum.

Constructing the Alumobility brand to help manufacturers create smarter, lighter, safer, and more sustainable vehicles and forge the future of mobility.

3 essential components of an impactful website.

We outline a few standards and best practices to improve user experiences.

Elevating a leader in land development.

We developed a refreshed brand and all-new website for PEA Group, an integrated land development firm.

Developing a motivational brand story.

Elevating LOC Credit Union as a personal, welcoming financial institution committed to member and community financial wellness.