Blog.

Why we are the anti-agency agency.

Given the needs of organizations today, the traditional advertising agency model is broken. We have built something very different.

Articles

Phire Group Named a 2020 Forbes Small Giant: One of America’s Best Small Companies

Phire Group, a brand definition and activation consultancy based in Ann Arbor, Michigan, was recently named one of 25 Forbes Small Giants.

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New Brand? Now What? Brand Launch Planning for Success

Whether your brand is refreshed, redesigned, or reactivated, the reintroduction of a brand is a vital aspect of the branding process.

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What makes a great professional relationship?

The healthier your relationships are at work, the happier you’re going to be.

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KBIS/IBS 2020 Recap

Phire Group attended the 2020 Kitchen & Bath Industry Show (KBIS) and the NAHB International Builders' Show (IBS) in Las Vegas, Nevada. The shows provide a great opportunity to stay on top of industry trends and to see what cool new products are coming next.

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Simple Ways to Get More Done

Get er’ Done. The wise words of our favorite redneck, Larry the Cable Guy. I’d like to think it’s that simple. But being productive and actually “getting things done” can be tricky.

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ADA Website Accessibility: What You Need to Know

Companies that do make efforts to become accessible could enjoy benefits like increasing audience, better SEO, and a better user experience for everyone.

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What We’ll See in 2020

Trends we expect to see continue to grow in 2020 and the years to come.

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Don’t Be Afraid of the Unknown: Plan for What’s to Come

Budgets, objectives, and strategies are all waiting to be determined, and it’s enough to give you nightmares. But don’t fret, we’ve got you covered.

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A Content Marketing Roadmap With Zero Buzzwords

A 5-step approach to tackling your Content Marketing plan.

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Adding One Sentence to Your Website Can Make a Big Impact in 2020.

Tell your potential customers what you can do for them. Right away.

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Budget for strategy, then tactics (Not the other way around)

The world is changing far more rapidly than your planning cycles. Be bold.

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To unearth a brand’s future, look toward the past.

Don’t be afraid to look back before leaping forward. There’s wisdom in the rearview mirror.

Events

What we can’t wait to see at Digital Summit Detroit 2019

Digital Summit Detroit brings marketers, communicators, and digital strategists to downtown Detroit.

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How to Make an RFP Not Feel Like an RFP

Understanding that RFPs are frequently an organizational requirement, let’s focus on the elements of an RFP that, when properly considered, can make them an enjoyable process to take part in.

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Great branding favors the bold

Organizations looking to rebrand themselves should first consider motivation. Is it to freshen themselves in the marketplace?

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The Billboard Isn’t Dead

The billboard — the poster child of traditional advertising — is alive and well. While it may be the age of internet advertising, the billboard — and all “out-of-home (OOH)” advertising, for that matter — is booming.