Blog Category: Articles
Why we are the anti-agency agency.
Given the needs of organizations today, the traditional advertising agency model is broken. We have built something very different.
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Blog Category: Articles
Let’s get eMOTIONal
Something as seemingly trivial as frame rate can have a great impact on your project and brand.
Blog Category: Articles
Brand Trust: The only metric that matters
We’ve built our entire process around helping organizations achieve it, maintain it, and build upon it.
Blog Category: Articles
Brand/culture. Unleashing your organizational power.
When you align your culture, your marketing efforts become complementary — not primary.
Blog Category: Articles
Creative Ways to Collaborate: A Roundtable Discussion
The Phire Process & Collaboration Committee recently led a discussion about collaboration and how we can continue to improve working together remotely.
Blog Category: Projects
Promoting the smart manufacturing training revolution.
Through innovative illustrations and impactful video, we developed a campaign that increased awareness and drove lead generation.
Blog Category: Articles
4 Tips to Work/Life Balance (Parenting Edition)
Project Manager Lina Brda's tips for finding balance as a parent at work.
Blog Category: Articles
Embracing the New Normal
Revisiting the 2021 Digital Summit Detroit
Blog Category: Articles
Define creative tools more. Encounter writer’s block less.
The job of a creative gets easier when we explore techniques that are convincingly fresh and historically effective. For writers, an arsenal of these techniques can prevent the dreaded keyboard stare and build a trusted formula for creative thinking.
Blog Category: Articles
Finding fun in the everyday.
We understand that fun is an essential part of the every day. We put an emphasis on uncovering it.
Blog Category:
The best data exposes a path to empathy, not conversions.
Understanding your user starts with understanding that there is a human on the other end of a metric.
Blog Category: Articles
Process improvements: an ever-changing journey.
Having a set of core processes in place is necessary to keep a team on track, but due to the ever-changing nuances of the agency world, our processes are always evolving.
Blog Category: Articles
Mentorship 101: a summer intern’s perspective.
Most people believe that the right mentor or life experience has the power to shape a career. Is that still true in today’s work environment?
Blog Category: Projects
Providing an immersive, personalized product browsing experience.
We developed the consumer website for a national surfaces brand as part of an aggressive brand consolidation and rollout effort.
Blog Category: Articles
Creating a thriving culture.
Here at Phire Group, we believe culture is everything. It drives our work, our relationships, our growth, and our commitment. However, a thriving culture doesn’t happen by accident — it is a long, arduous, intentional, disciplined journey that never ends.
Blog Category: Projects
Sharing the whole story through instant experience.
Accident Fund needed to tell their whole story. Instant Experience ads were able to elevate it.
Blog Category: Articles
The new-look work life.
Phire Group's Future Committee is committed to finding what's next in our industry and beyond. But as we learn what life looks like after the pandemic, we take a look back at what other major events have impacted our industry, how we adapted, and what's next.
