Blog.

Why we are the anti-agency agency.

Given the needs of organizations today, the traditional advertising agency model is broken. We have built something very different.

Listen to Learn

How this simple art can improve you, your agency, and the world. We are social animals. By nature, we strive to engage with others. This is fundamentally how we find pleasure, grow, and evolve. 

Camp Phire: A Survival Guide

Let’s get eMOTIONal 

Something as seemingly trivial as frame rate can have a great impact on your project and brand.

Brand Trust: The only metric that matters

We’ve built our entire process around helping organizations achieve it, maintain it, and build upon it.

Brand/culture. Unleashing your organizational power.

When you align your culture, your marketing efforts become complementary — not primary. 

Creative Ways to Collaborate: A Roundtable Discussion

The Phire Process & Collaboration Committee recently led a discussion about collaboration and how we can continue to improve working together remotely.

Promoting the smart manufacturing training revolution.

Through innovative illustrations and impactful video, we developed a campaign that increased awareness and drove lead generation.

4 Tips to Work/Life Balance (Parenting Edition)

Project Manager Lina Brda's tips for finding balance as a parent at work.

Embracing the New Normal

Revisiting the 2021 Digital Summit Detroit

Define creative tools more. Encounter writer’s block less.

The job of a creative gets easier when we explore techniques that are convincingly fresh and historically effective. For writers, an arsenal of these techniques can prevent the dreaded keyboard stare and build a trusted formula for creative thinking.

Finding fun in the everyday.

We understand that fun is an essential part of the every day. We put an emphasis on uncovering it.

The best data exposes a path to empathy, not conversions.

Understanding your user starts with understanding that there is a human on the other end of a metric.

Process improvements: an ever-changing journey.

Having a set of core processes in place is necessary to keep a team on track, but due to the ever-changing nuances of the agency world, our processes are always evolving.

Mentorship 101: a summer intern’s perspective.

Most people believe that the right mentor or life experience has the power to shape a career. Is that still true in today’s work environment?

Providing an immersive, personalized product browsing experience.

We developed the consumer website for a national surfaces brand as part of an aggressive brand consolidation and rollout effort. 

Creating a thriving culture.

Here at Phire Group, we believe culture is everything. It drives our work, our relationships, our growth, and our commitment. However, a thriving culture doesn’t happen by accident — it is a long, arduous, intentional, disciplined journey that never ends.