Given the needs of organizations today, the traditional advertising agency model is broken. We have built something very different.
Something as seemingly trivial as frame rate can have a great impact on your project and brand.
We’ve built our entire process around helping organizations achieve it, maintain it, and build upon it.
When you align your culture, your marketing efforts become complementary — not primary.
The Phire Process & Collaboration Committee recently led a discussion about collaboration and how we can continue to improve working together remotely.
Through innovative illustrations and impactful video, we developed a campaign that increased awareness and drove lead generation.
Project Manager Lina Brda's tips for finding balance as a parent at work.
Revisiting the 2021 Digital Summit Detroit
The job of a creative gets easier when we explore techniques that are convincingly fresh and historically effective. For writers, an arsenal of these techniques can prevent the dreaded keyboard stare and build a trusted formula for creative thinking.
We understand that fun is an essential part of the every day. We put an emphasis on uncovering it.
Understanding your user starts with understanding that there is a human on the other end of a metric.
Having a set of core processes in place is necessary to keep a team on track, but due to the ever-changing nuances of the agency world, our processes are always evolving.
Most people believe that the right mentor or life experience has the power to shape a career. Is that still true in today’s work environment?
We developed the consumer website for a national surfaces brand as part of an aggressive brand consolidation and rollout effort.
Here at Phire Group, we believe culture is everything. It drives our work, our relationships, our growth, and our commitment. However, a thriving culture doesn’t happen by accident — it is a long, arduous, intentional, disciplined journey that never ends.
Accident Fund needed to tell their whole story. Instant Experience ads were able to elevate it.
Phire Group's Future Committee is committed to finding what's next in our industry and beyond. But as we learn what life looks like after the pandemic, we take a look back at what other major events have impacted our industry, how we adapted, and what's next.