Given the needs of organizations today, the traditional advertising agency model is broken. We have built something very different.
What makes a successful relationship in our book? For us, it’s about empowering great brand stewards—and really, just over-loving our clients.
The Subconscious Marriage of Art and Copy (S.M.A.C.) is hidden in superior advertising, and it has the power to completely shape a brand’s message.
Everything the Phire Group team shares with our clients has been touched by multiple people, demonstrating how important it is to collaborate effectively. We had a company-wide roundtable to identify how we can keep collaboration top of mind.
Advertising is storytelling. Many of the best examples tell a complete story in just a few words. They convey emotion, inspiring you to fill in the blank spaces with your own personal connections. If it’s really good at making you feel something, you’ll think about it minutes, hours, or even days afterward. Poof! Now you’re in a relationship with the brand.
Wilsonart engaged us to create a dynamic space at KBIS. KBIS is North America’s largest trade show dedicated to all aspects of kitchen and bath design. This year’s event, held at the Las Vegas Convention Center, boasted the highest attendance in the last 10 years. The show’s total attendance was comprised of 40,000 KBIS attendees and nearly 70,000 IBS attendees, with well over 100,000 guests total.
As we kicked off the new year, the question came up: How should we think about motivation and setting ourselves up to stay motivated throughout the year? The Phire Culture Committee brought this question to the broader team to gather a consensus on keeping each other accountable and on a path moving forward.
How this simple art can improve you, your agency, and the world. We are social animals. By nature, we strive to engage with others. This is fundamentally how we find pleasure, grow, and evolve.
Something as seemingly trivial as frame rate can have a great impact on your project and brand.
We’ve built our entire process around helping organizations achieve it, maintain it, and build upon it.
When you align your culture, your marketing efforts become complementary — not primary.
The Phire Process & Collaboration Committee recently led a discussion about collaboration and how we can continue to improve working together remotely.
Through innovative illustrations and impactful video, we developed a campaign that increased awareness and drove lead generation.
Project Manager Lina Brda's tips for finding balance as a parent at work.
Revisiting the 2021 Digital Summit Detroit
The job of a creative gets easier when we explore techniques that are convincingly fresh and historically effective. For writers, an arsenal of these techniques can prevent the dreaded keyboard stare and build a trusted formula for creative thinking.