Given the needs of organizations today, the traditional advertising agency model is broken. We have built something very different.
Phire Group, a brand definition and activation consultancy based in Ann Arbor, Michigan, was recently named one of 25 Forbes Small Giants.
Whether your brand is refreshed, redesigned, or reactivated, the reintroduction of a brand is a vital aspect of the branding process.
The healthier your relationships are at work, the happier you’re going to be.
Phire Group attended the 2020 Kitchen & Bath Industry Show (KBIS) and the NAHB International Builders' Show (IBS) in Las Vegas, Nevada. The shows provide a great opportunity to stay on top of industry trends and to see what cool new products are coming next.
Get er’ Done. The wise words of our favorite redneck, Larry the Cable Guy. I’d like to think it’s that simple. But being productive and actually “getting things done” can be tricky.
Companies that do make efforts to become accessible could enjoy benefits like increasing audience, better SEO, and a better user experience for everyone.
Trends we expect to see continue to grow in 2020 and the years to come.
Budgets, objectives, and strategies are all waiting to be determined, and it’s enough to give you nightmares. But don’t fret, we’ve got you covered.
A 5-step approach to tackling your Content Marketing plan.
Tell your potential customers what you can do for them. Right away.
The world is changing far more rapidly than your planning cycles. Be bold.
Don’t be afraid to look back before leaping forward. There’s wisdom in the rearview mirror.
Digital Summit Detroit brings marketers, communicators, and digital strategists to downtown Detroit.
Understanding that RFPs are frequently an organizational requirement, let’s focus on the elements of an RFP that, when properly considered, can make them an enjoyable process to take part in.
Organizations looking to rebrand themselves should first consider motivation. Is it to freshen themselves in the marketplace?
The billboard — the poster child of traditional advertising — is alive and well. While it may be the age of internet advertising, the billboard — and all “out-of-home (OOH)” advertising, for that matter — is booming.