It all begins with our culture.

At Phire, we believe exceptional work and relationships begin with a connected and inspired team. We believe our clients become stronger when we become stronger. Our award-winning culture is based on more than simply words. It’s actions. It’s rituals. It’s energy. We also believe in the power of transparency and vulnerability. Below, we proudly share our purpose, our values, our rituals, and our vision.

Our mission

To unleash the potential of organizations by unearthing and celebrating authenticity, inspiration, humanity, and purpose.

Read our 2030 vision.

Our values

Be bold.

We are fearless in our approach and entrepreneurial in our energy.

We challenge the status quo and our own assumptions to fuel client success.

Be determined.

We work intelligently, diligently, and patiently to achieve success.

We do whatever it takes to help our clients win.

Be real.

We are transparent, honest, and vulnerable in our work.

We are transparent, honest, and vulnerable in our relationships.

Be curious.

We remain agile and innovative through curiosity.

We empower and elevate through education.

Be human.

We are inclusive, empathic, and positive with each other.

We are grateful, positive, and celebratory with those we serve.

Diversity in all we do.

Diversity is core to all we do and how we do it. In our team. In our perspectives. In our capabilities. In the challenges we seek. In the solutions we uncover.

What sets us on Phire?

We invite you to meet some of the talented and passionate people of Phire in our ongoing series.

Kristen

Director of Project Management

What excites you about coming to work every day?

Working with such a great group of creative, determined people. Our collective team is so dependable and driven, that I know whatever I throw their way as a Project Manager they’ll take and run with, while exceeding expectations.

What’s something you’re passionate about outside of work?

I love collaborating with my husband on fun house projects. With his engineering background and woodworking skills, and my creative background and fun ideas, we’re always looking for new ways to transform various spaces in our house to enhance our style.

Alex

Director of Media

What excites you about coming to work every day?

Any time we can solve a problem and positively contribute to the success of a client or ourselves gets me excited. I am at my proudest when we collaboratively find solutions.

What’s something you’re passionate about outside of work?

Writing. I had a few things published in very small literary journals here and there, but over time, writing became more of a cathartic pastime. But of late, I've been more attentive to it, and it's becoming something I plan my time around outside of work.

Blaire

Senior Account Executive

What excites you about coming to work every day?

My colleagues, who actually feel more like family than colleagues. Every person at Phire is impressively dedicated to their work, supportive of one other, and willing to step outside of their role to put the best work forward. “No” doesn't exist in our vocabulary. It may sound cheesy, but it's inspiring and pushes me in turn to work harder.

What’s something you’re passionate about outside of work?

Being a mom. It's my favorite version of myself — being their home, their comfort, their teacher, their biggest fan. There's nothing better. I would give anything to see my kids happy!

Karlie

Account Executive

What excites you about coming to work every day?

I’ve been searching for a company that’s the right fit. A place to belong. A team that uplifts and supports. A role that utilizes me for my strengths. An opportunity to be pushed outside my comfort zone. A new challenge each day. Phire Group is the whole package. It’s home.

What’s something you’re passionate about outside of work?

Indiana Hoosier born and raised. Enjoys cheering on the Maize and Blue with her husband, except for IU Football weekends. Proud dog mom to her golden retriever, Marshall. Avid collector of shoes. Sipper of wine (the drier, the better). Mac and cheese connoisseur, but really just a picky eater.

Charlie

Copywriter

What excites you about coming to work every day?

This job requires me to think creatively on a daily basis, which is an inherently stimulating and productive use of my time. No matter the task, I am free to exercise my imagination for brands. There are so many careers that revolve around repetition until mastery — this career does not fit that description, and that's endlessly fun.

What’s something you’re passionate about outside of work?

I have an affinity for vintage advertising from across the globe. Ads from the mid-twentieth century are often vibrant with handcrafted paintings or drawings, and these creations look fantastic as wall art. I hope to create a personal home gallery of vintage ads in the near future.

Kurt

Creative Director

What excites you about coming to work every day?

I’ve intertwined practices learned with the team into my personal life. Connecting work-life with home-life, the Phire Group values are now my personal values. This allows for the motivation that’s needed to take on challenges, knowing that our client leadership believes in my team and trusts that the outcome.

What’s something you’re passionate about outside of work?

I love the outdoors. My family and I travel to the Upper Peninsula throughout the year to enjoy nature (and the insufficient internet). I also love performing music with my band Black Note Graffiti. I feel like I have three families with two of them being Phire and BNG.

David

Proofreader

What excites you about coming to work every day?

From an early age I've felt an affinity for the written word. It followed me through attaining a degree in English and through the past 20+ years of my career. As corny as it sounds, I'm excited that I get to do something I enjoy. I like to read, I like finding and fixing mistakes, I like making writing the best it can be. Work? It's fun!

What’s something you’re passionate about outside of work?

It may be obvious, but I love my wife and the life we are building together. We both enjoy seeking out good food and drink and learning about and doing new things as a couple. We also love growing in our Catholic faith. Oh, and hanging out with and taking care of our longtime feline companions!

Grace

Graphic Designer

What excites you about coming to work every day?

"Only dead fish go with the flow." That is one quote that has always stuck with me. When I go into work, I get excited to have the opportunity to think differently, push creative boundaries, and find new ways to make others succeed around me. I am passionate about fostering growth in myself, my team, and our clients.

What’s something you’re passionate about outside of work?

I love finding ways to express my creativity through food and interior design. Exploring new cooking techniques and flavors with my family brings me joy. I am also passionate about antiques. Hunting down furniture, clothing, decorations, and pieces of history from the 1800s-1970s is one of my favorite things to do.

Melissa

Graphic Designer

What excites you about coming to work every day?

Solving problems with my peers and creating every day. I love that "aha" moment when we all come together and find a great solution that is visually stunning, strategically strong, and inspiring for the client.

What’s something you’re passionate about outside of work?

I love to get in touch with the outdoors. This can include camping, hiking, riding my bike, growing my own food, or even learning about sustainable practices. Mother Nature is the coolest.

Mike

VP, Brand Strategy + Director, Client Service

What excites you about coming to work every day?

The opportunity to work with clients and team members from such a diverse background. We have clients from all parts of the country and globe. I love to participate in the exchange of ideas and the opportunity to lift up voices.

What’s something you’re passionate about outside of work?

Nature, travel, and experiences. A connection to nature is still core to who I am; however, I love to experience new cultures and ideas. I'm passionate about exposing myself to as many new/unusual things as possible. I believe that all experiences are opportunities for growth and that you can learn something from everyone.

Josh

Web Developer

What excites you about coming to work every day?

"I did it!" There's that moment when you figure something out that's always so satisfying. It offsets any frustration that you may have during the process of learning and creating. I love making designs and ideas a reality regardless of their inherent challenges.

What’s something you’re passionate about outside of work?

I'm always torn in my free time. Do I go outside and tinker in the garden, or do I enter the basement studio lair and create broody tunes with forty-two tracks of clamor? If I can do both in one day, it's a good one. However, there's no finish line with either endeavor. There can always be one more plant or one more synth part.

Maria

Media Planner + Strategist

What excites you about coming to work every day?

I get excited to learn and grow at work every day. Collaborating with Phire team members and our clients to try out new things and create solutions to problems. I love that we're always pushing to find the best process, idea, and outcome for every situation.

What’s something you’re passionate about outside of work?

I love to go for long walks in the Arb with my dog, Finley. It is great to get outside away from screens and look at the peonies in the spring or the leaves in the fall.

Coach

Interactive Media Director

What excites you about coming to work every day?

Teamwork. I love being a part of a team that collaborates to accomplish a goal — the more insurmountable, the better! My passion for collaboration has been ignited at Phire. Working with my teammates to create outstanding user experiences, and wireframe and prototype websites every day is such a blessing.

What’s something you’re passionate about outside of work?

I have been in and out of bands my entire life — from rock to reggae. Currently, I play at my church and lead and mentor teenagers in worship music. There is something about the sounds a band makes when each player is playing their part that is music to my soul (pun intended), and something I experience every day at Phire.

Casey

Senior Account Executive

What excites you about coming to work every day?

Connection. Collaborating with colleagues, clients, and outside partners. Connecting the dots between organizational goals and marketing and brand strategy. Striving to link Phire Group's core values to every single thing I do.

What’s something you’re passionate about outside of work?

My interest in storytelling extends beyond the workplace. When I'm not busy cooking, you'll often find me absorbed in a story about the human experience. If I'm not watching the newest HBO series or A24 film, you may find me listening to a podcast with hosts discussing the state of the TV industry.

Julie

Business Manager

What excites you about coming to work every day?

Being the oldest at Phire, I often wondered how I would fit in. I have to say I feel right at home with all my co-workers, who have become friends. I love being a part of the culture and staffing team, helping Phire grow. I am inspired by my team and love how we are all grateful to be working together.

What’s something you’re passionate about outside of work?

My family comes first for me. I love spending time with them in person and via Zoom. I am a very lucky lady to be close to my kids and my niece and nephew. I love Michigan sports, Red Wings hockey, spending time with my gal pals, reading, and red wine! All of this together makes my life balanced.

Tony

Creative Director

What excites you about coming to work every day?

What sets me on Phire is helping clients uncover and showcase their authentic selves with truth-based branding. Finding out what makes an organization unique and successful, and bringing that to the surface, is such a rewarding process.

Valentina

Director of Creative Content

What excites you about coming to work every day?

I really love that we are always pushing beyond expectation here at Phire. There is no weak link on this team, and my co-workers continue to inspire me to do my best and explore fresh ideas. I’m continuously impressed by everyone’s commitment — never seen anything like it before.

What’s something you’re passionate about outside of work?

Life-long learning is my passion. I love diving deep into new subjects, from music history to literary movements, and finding out everything I can about them. At any moment, I’m usually obsessed with some topic or another.

Our rituals

Committees
Each member of our team is a part of a committee, giving everyone a responsibility to shape the present and future of the agency.
Kudos Dashboard
A digital dashboard of team members celebrating other team members.
GratiTuesday
A meeting completely dedicated to gratitude, at work or in life.
Story Friday
Reinforcing our values through stories. Celebrating one another.
Phire University
A curriculum dedicated to cross-disciplinary development and new insight. Continuous learning. Always.
Lunch + Learns
Outsiders coming in to teach everything from meditation to financial planning.
We support non-profit organizations through our work, our time, and our dollars. Using our talents and successes for the greater good.
Phresh Thinking
Open ended challenges to help spur big thinking for our clients and our community.
Monthly Roundups
Open transparent dialogue about the state of the firm, sharing news, progress reports, and celebration.
Community Outreach
Programs and partnerships aimed at exposing more individuals to our industry through education, awareness, and possibilities.

Our accolades

Proud member of a collection of companies who choose excellence over size, and purpose over profit.
Active participant of a community of positive organizations. Award winner. Member. And curious absorber.
Winner of the Crain's Detroit Cool Places to Work thanks to culture, benefits, and community participation.

It all begins with our culture.

Our mission