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Afia

Challenge / Objective

Afia, a healthcare technology consultancy, was in need of a brand refresh and a more organized, cohesive story in order to sustain growth.

Solution

Once we were aligned on the brand shift, we proceeded with the development of an all-new afiahealth.com. Following the launch of the website, we provided ongoing media management support to effectively target prospective clients and drive web traffic.

Result

A healthcare technology brand that truly reflects the growing company’s ability to inspire, inform, and innovate. And the results are extraordinary.

Metrics

44%

Reduction in cost per click

+276%

Increase in traffic year over year

+177%

Increase in unique users

2X

More traffic per month than goal

25%

Reduction in cost per acquisition

Over 600%

Increase in actions taking place on the site

A group of professionals gather around a table in an office setting. A man in a gray suit leans forward, smiling warmly, while a woman sits, smiling back. Laptops are open, indicating a collaborative meeting. The atmosphere is friendly and engaged.
Logo with the word 'Before' above it. Below, a blue logo reads 'afia' with the slogan 'Get It Right' underneath on a white background.Blue background with the word "afia" in white lowercase letters under "AFTER" text. Below, it reads "Health. ". Minimal and modern design.
A smiling man in a checked shirt and light gray blazer stands beside blue angle brackets. Text highlights connected, deliberate care. "afia" logo below.Blue background with text: "Connection creates extraordinary opportunity." "afia" logo and website URL at bottom. Emphasizes technology and engagement.
A man in a navy sweater, smiling and gesturing, sits at a table in a meeting room. A laptop is on a shelf behind him, creating a collaborative atmosphere.A yellow background showcases Afia branding materials: a brochure, business card, and document titled "5 Steps to Becoming a Data Driven Organization," with a photo of a smiling group meeting.
Text on a white background reads: "Connection creates concrete discoveries," with "concrete discoveries" in bold blue boxes. Below, a paragraph discusses technology in healthcare, emphasizing integration and personalized solutions. The tone is innovative and optimistic.Text on a blue background reads: "We’ve seen the future of healthcare. It’s connected, kinetic technology—teams identifying root causes, not just symptoms. Afia solves today's problems, preparing for tomorrow's vision."
Grid of brand guidelines showing blue cover labeled "Brand Standards" and sections on logo variations, typography, color palette, and usage instructions.A grid of 12 blue and teal healthcare icons on a white background, including medical forms, communication bubbles, a brain outline, and a cloud-logo.
Website design layout on a vibrant orange background. Features include health-related text, icons, and graphics with a blue and white color scheme.Mobile app interface with four screens on a blue background, featuring a smiling person's photo, navigation menu, and healthcare-focused text. Clean, professional design.

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