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Millions of digitized books and publications. Magnified.



we’re in the library.

A library of millions. Millions of books, research publications, and users.

Welcome to HathiTrust, a digital library and collective of research institutions across the globe.

They needed a new brand.
A new presence.

A new website.

To enter a new era of scholarship.

So why did they trust Phire Group to help? Because we listened and identified.

Ideated and simplified. Refined and modernized.

And uncovered a new perspective for a proven foundation.

The results? A fresh brand that anticipates the future.

A website that combines contemporary form with traditional function.

And a voice that speaks boldly.

Even in the library.

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