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Alumobility

Challenge / Objective

Like-minded companies in the aluminum industry needed our help creating a new entity that would educate, advocate, and ultimately lead the conversation on the possibilities of aluminum. We worked together to build a brand that would position them as thought leaders, spreading the advantages of this simple yet significant solution.

Solution

Through qualitative research, brand positioning, brand visualization, UX/UI wireframing, website design, and website development, we constructed the Alumobility brand to help manufacturers create smarter, lighter, safer, and more sustainable vehicles and forge the future of mobility.

Result

The new brand and website have allowed Alumobility to forge the future of mobility, encouraging visionary manufacturers to create smarter, lighter, safer, and more sustainable vehicles.

Computer screen displaying a webpage with a blurred car image in motion, text reads "The future of mobility is aluminum," conveying innovation and speed.
Three people stand around a holographic car model in a futuristic lab setting, conveying innovation. The "Alumobility" logo is superimposed.Positioning statement on a blue background. Left side: 'What, How, Why' of an alliance for automotive aluminum suppliers. Right side: Text about Alumobility's goals for efficient, innovative vehicle solutions.
Logo collage for "alumobility" features a stylized letter 'a' with an arrow in teal, symbolizing forward movement. Text reads "Aluminum Mobility Initiative."A color palette featuring six sections with Pantone, CMYK, HEX, and RGB values: turquoise, light gray, dark gray, teal, black, and dark green.
Aerial view of a car on a forest road next to a modern office scene with two people discussing a 3D model, conveying innovation and collaboration.A 12-slide presentation layout featuring a blue and white color scheme. The cover slide shows 'Title of Presentation' next to abstract shapes. Subsequent slides have headings like 'Agenda,' 'Why aluminum?', and statistics with circular graphs. Images and text convey a professional and corporate tone.

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