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Architectural Surfaces

Challenge / Objective

Architectural Surfaces was in need of an industry-leading website as the centerpiece for their brand refresh effort. We were tasked with the challenge of consolidating three distinct nationwide in-market brands into a unified brand and website experience.

Solution

Through research, user testing, and UX mapping, we developed a streamlined, high-performing website that integrated a live inventory system and rich product detail. The design, development, and SEO strategy created an intuitive browsing experience supported by deep resources and customer tools.

Result

A unified, immersive digital platform that positions Architectural Surfaces as a premier industry leader and delivers a personalized, high-value experience for every user.

Modern kitchen with blue cabinetry, white countertops, and chevron backsplash. Features brown leather barstools, pendant lights, and wood flooring.
Three website homepage designs, each showcasing interiors with different styles. The left features a modern kitchen, the center has a cozy living room, and the right shows a sleek dining area.Website screenshot of a kitchen countertop with marble surface, surrounded by stools and a vase. Caption reads, "Global sources. National resources. Local soul."
A group of decorative vases and pots in various shapes and textures sits on a black surface. The background features a glossy, geometric white tile wall.Website page displaying favorite natural stone slabs, including Alexandrita, Bianco Carrara, and Mineral Black Soapstone, with dimensions and locations.
Four mobile app screenshots on a dark background display a navigation menu, showroom steps, a marble article, and color options for materials.

Keep exploring.

Explore All Work
Four digital devices, including tablets and smartphones, display various interior design websites on a soft pink surface, conveying modern technology and style.
Virginia Tile
Two hands hold a white bowl containing six square tiles in neutral shades, like gray and beige, set against a soft, patterned background.
VITL
Two men in matching gray uniforms walk cheerfully in front of a large moving truck with a humorous illustration, conveying teamwork and friendliness.
Two Men and a Truck
Smiling person with curly red hair wearing a denim shirt, against a white background. The image evokes happiness and vibrancy, enhanced by overlayed white geometric shapes.
Second to None