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Geonexus

Challenge / Objective

Geonexus needed to recenter their brand around the lifeblood of any business: data. Their powerful enterprise software helps organizations harness the power of their data to make informed decisions.

Solution

Through qualitative research, website development, iconography design, and a software design refresh, we uncovered a significant opportunity for Geonexus. Rather than representing their software as products, they should present their software as game-changing solutions.

Result

The all-new website and brand position Geonexus as more than a software provider: they’re a data solutions provider. Shifting from a product-based approach to a solutions-based approach, we’re able to share a much more cohesive, focused story.

Digital devices on a gradient green background show the geo/nexus logo on screens. Includes a tablet with keyboard, stylus, two tablets, and a smartphone.
Logo with the text "geonexus technologies" in lowercase letters. "Geo" is green, "nexus" is dark blue, and "technologies" is light grey.Dark blue background with the word "geo/nexus" in lowercase. "Geo" is white, a green slash divides the text, and "nexus" is white and green. "After" is at the top.
Silhouetted workers in a lift perform maintenance on a power line against a green and blue gradient. Text reads "Systems Connected. Integrity Ensured."A middle-aged woman with short dark hair gestures expressively as she speaks, conveying focus and engagement. She's wearing glasses on her head in a bright room.
A grid of 30 small, minimalist icons related to data and technology, featuring databases, clouds, gears, and user symbols in green and gray tones.
Tablet displaying a website with a green theme. A man is pictured with text: "Systems Connected. Integrity Ensured." Below are sections labeled success story, webinar, and blog.A woman with short hair wearing pink earrings gestures while speaking, expressing engagement. Text reads, “It’s your data. We think it should work for you.”
Two people smiling at something off-camera, with soft natural light coming through the window. The atmosphere is friendly and collaborative.Gradient text on a white background reads: "We ensure the integrity of enterprise data by providing a supported, easy-to-use platform for system integration."
A large green and blue "X" intersects the image. On the left, black text reads, "Data is powerful. Connected data is game-changing." On the right, "geo/nexus."
Flowchart illustrating a process with three rows. Icons and text depict ESRI, Geonexus, Oracle WAM, and hydrant repair, ending with a fire truck.A smiling man in glasses sits at a table with colleagues, exuding positivity. The text on the left reads “Connection without complication" by GeoNexus.
A presentation slide deck with 12 slides shown in a grid. Includes titles and images of engineers, a transition slide, graphs, and text sections. The tone is professional and technical. Watch on Vimeo: “Geonexus Brand”

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