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Karma Automotive

Challenge / Objective

Karma Automotive was born from the EV revolution — an American ultra-luxury brand with stunning vehicles and serious potential. But they needed a stronger foundation to match their vision.

With new leadership and big ambitions, they came to us to help define who they are, what they stand for, and how to express it with clarity and confidence.

Solution

Together, we built a powerful brand framework, refined their messaging, and reimagined their visual and digital experience. Every word, image, and touchpoint was designed to challenge convention and exude exclusivity.

Result

A bold, world-class brand experience that commands respect. Built for the very few who truly get it.

A digital collage featuring a luxury car brand. Includes a close-up of a car headlight, a sleek silver car, and scenic drive images. Elegant and modern tone.
A grid of design mockups featuring a sleek car brand presentation. Central focus is an iPad displaying "Karma" design elements and brand guidelines.
Sleek black sports car viewed from above on a gray tiled floor. The car has a glossy finish with a red accent line and glowing red rear lights.
Sleek, dark-toned luxury car in profile with sharp lines and futuristic design, set against a geometric wall. Text reads “Awe is here. Karma.”
A sleek car brochure is spotlighted on a dark background. It features an image of a car and detailed specifications. Options include "Reserve Now" and "Configure Yours."
A sleek laptop displays a car showroom on its screen. On the left, contact details for Karma locations in Albany, Atlanta, and Bellevue are listed against a black background.

Keep exploring.

Explore All Work
A mechanic in uniform inspects a tire in a garage with shelves of tires in the background. The scene has a focused and professional tone.
Mastercraft
Two men stand in an auto repair shop. One points at equipment on a workbench, while a car is lifted in the background. The atmosphere is focused and collaborative.
Roush
Two men in matching gray uniforms walk cheerfully in front of a large moving truck with a humorous illustration, conveying teamwork and friendliness.
Two Men and a Truck