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Monroe County

Challenge / Objective

The Monroe County Business Development Corporation engaged us to create a countywide, community-owned brand. Our goal was to raise awareness of each community and attract visitors, new residents, and businesses in Monroe County, Michigan.

Solution

Spotlighting community voices throughout the entire research process, we developed a brand that raises awareness for one of the most beautiful, innovative, and gracious areas in the state. Monroe County, set in the bottom right corner of Michigan, is a cornerstone: the basis and foundation of the Michigan spirit.

Result

The Michigan Cornerstone’s initiative embraces a spirit of independence, highlights the county’s connection to nature, and connects residents with hidden gems and events in the community.

Stylized illustration of Monroe County featuring architectural landmarks and natural elements. The background is a seamless line art pattern in teal.
White "M" with teal county outline on blue background, reading "Monroe County" below. Clean, modern design with civic and geographic elements.A red canoe on a calm lake with a forested shoreline and cloudy sky, labeled "Michigan's Cornerstone." The scene is tranquil and inviting.
A grid of square images promoting Monroe County. Each square features text like “A Defiant Past,” “Small Towns + Big Impact,” and various town names with diverse visuals such as people, landscapes, and landmarks. The overall tone is welcoming and community-focused.Blue background featuring a list of place names in white and teal. Names include Ash, Bedford, Berlin, Monroe, and more, separated by plus signs.Split image: Left shows an historic naval battle scene with "A DEFIANT PAST" text, right is mustard yellow with "A DEFINING FUTURE" and "MONROE COUNTY" text.
Ad for Monroe County featuring 'Fresh Fruit + Fresh Ideas'. Right shows person holding bucket of red strawberries in a field. Whittaker's Berry Farm logo included.Row of vintage milk bottles on the left, with "MONROE COUNTY" and "THROW BACK + LEAP FORWARD" text on the right, promoting simple living.
A Monroe shock absorber horizontally placed over a large, faint 'M' logo. Above, text reads 'Quaint destinations. World-changing innovations. It all begins here.' Below is 'Monroe County, Michigan's Cornerstone' conveying a sense of innovation and local pride.
Text on a teal background reads: "Hello! Welcome to Monroe County, the entrance to Michigan. It's a foundation of history, recreation, industry, and ingenuity."Two vertical banners on a pole; left banner in blue reads "Welcome to Luna Pier, Michigan's Cornerstone," right in teal displays "Monroe County" with a large "M".
White tote bag with blue line art of a city skyline, including buildings and a clock tower. Minimalistic and modern design, creating a calm, urban vibe.Grid of pages from a brand style guide on a teal background. Includes logo designs, typography, color palettes, and imagery, conveying a professional tone.

Keep exploring.

Explore All Work
A round beer coaster on a wooden surface reads "Here, is real beer." It features logos for Ypsi Real and Arbor Brewing Company. Hashtag #YPSIREAL.
Ypsi Real
A vibrant red abstract sculpture stands prominently on a grassy lawn with modern and classical buildings in the background under a clear blue sky.
UMMA
Collage of promotional graphics for the OPEN campaign, featuring diverse individuals, bright colors, and bold text on medication safety and education.
OPEN
Historic Monroe Bank & Trust building facade with classic signage, a vintage clock, and a black lantern. Green leaves partially obscure the view.
Monroe Bank & Trust