A refreshed approach for an industry leader.
PGT Custom Windows and Doors
PGT is America’s #1 brand of impact resistant windows and doors. They helped write some of the most stringent impact code requirements in the world, and their products are the gold standard for protection in areas vulnerable to extreme weather.
As more competitors have moved into the impact market, PGT has become increasingly determined to distinguish its leadership role and maintain its market share.
The solution: a rebrand/repositioning campaign that amplified their complete value proposition, including the daily lifestyle-enhancing benefits of PGT products beyond seasonal weather protection.
Working alongside a strong internal marketing team at PGT, and additional partners, we created a sustained, full-funnel integrated marketing approach to reimagine every touchpoint, from logo and website to print ads and partner spotlight videos.
We channeled consumer awareness and impressions into meaningful engagement and, ultimately, sales.
The impact was huge, ushering in a new era of success for a well-established brand with an exceptional reputation among its industry, partners, and consumers.
