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PGT Modern Edge

Challenge / Objective

PGT Custom Windows + Doors was in need of a campaign that would help promote their Modern Edge all-black interior and exterior frames. Our goal was to bring them to the forefront of this popular trend, encouraging dealers and consumers alike to explore this sleek, chic, versatile option available on select products.

Solution

We brought the Modern Edge aesthetic to life across key touchpoints. From campaign visualization and creative assets to website updates, teaser video, social support, and launch kits, each element was designed to build anticipation.

Result

Our campaign helped elevate the PGT brand and positioned them as leaders in the industry for on-trend products with timeless appeal that everyone’s talking about.

Phire’s creative campaigns continue to not only push our company, but the industry as a whole. This project received major accolades from our leadership and authorized dealers for its fresh approach to a new window frame color. The video takes viewers on a journey through this timeless aesthetic, and homeowners continually engage with it via our digital advertising.

– Senior Brand Manager, PGT Custom Windows + Doors

A sleek black introduction card with the text "Modern Edge" is shown both closed and slightly open on a textured dark surface, conveying elegance and sophistication.
Watch on Vimeo: “PGT Modern Edge ”
Dark, sleek image with bold white text "Modern Edge" and "New All-Black Vinyl." Minimalist style, suggesting sophistication and modernity.A modern living room features two white armchairs with beige pillows, a wooden side table, and a coffee table with plants, books, and decor by large windows.
Modern kitchen with sleek black countertops, white cabinets, and a farmhouse sink. A large window with a black frame overlooks lush greenery. Text describes all-black interior/exterior frames.
A sleek hourglass with black sand on a dark background, text reads "Branded Hourglass" and "The Countdown Begins," creating a dramatic, suspenseful mood.Black textured box labeled "Modern Edge" stands against a similar background. "Launch Kit" is written beside it, conveying an elegant, sleek design.
Two smartphones display launch emails against a dark background. The left phone shows an "All-Black Frames" theme, while the right highlights a modern home design with poolside furniture. Labels indicate "Consumer Launch Email" and "Dealer Launch Email." The tone is sleek and professional.

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