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Roush

Challenge / Objective

Roush is a global innovation and engineering firm behind some of the world’s most recognizable experiences. Despite their reach, the brand behind the work was largely unknown. The challenge was to reveal the spirit, people, and potential of Roush while honoring its legacy of ingenuity.

Solution

We created and elevated the brand by organizing their efforts, unifying a clear overarching vision while targeting distinct industries like Aerospace, Entertainment, and more. Through a full-scale brand refresh — including empowering new messaging and photography — we captured the energy and ambition of the people who power Roush.

Result

A reinvigorated brand that celebrates Roush’s remarkable past and confidently invites its future.

Metrics

2X

Lead value year-over-year

2.5X

Conversion rate year-over-year

Two men stand in an auto repair shop. One points at equipment on a workbench, while a car is lifted in the background. The atmosphere is focused and collaborative.
Welder in protective gear works amid sparks on metal framework. White text reads "Dream, Design, Engineer, Test, Deliver" vertically. Industrial tone.
White text on a dark background reads: "Let's inspire & create the extraordinary." Below is a signature. The tone is motivational and inspiring.A smiling man in a workshop handles machinery with focus. The text beside him emphasizes the journey from imagination to commercialization and performance.
A webpage featuring a collage of business images and statistics. Left: a woman smiling in a workplace. Center: four statistics in orange on a black background. Right: four images of professionals working, above a handwritten signature. The tone is professional and collaborative.A series of images depicting a product cycle: A man brainstorming; a designer at a computer; an engineer's hands on a keyboard; a car in testing; and vehicles in a warehouse. A focused worker uses a power tool on machinery in an industrial setting. Text overlaid reads "Powered by humanity." The atmosphere conveys innovation and teamwork.A collage showcases a winding road through a forest, a high-tech vehicle assembly line, and a man interacting with a robotic chair, signaling innovation.
A man and woman, both smiling, collaborate using a tablet in an office setting. In the background is an automotive design board. A quote overlays the image expressing admiration for Jack Roush's influence on the company.Three-part image features a farmer using a tablet in a golden field at sunset. Text reads "50% faster" highlighting agricultural tech advancements.
A 16-page brand standards and style guide layout featuring text and images. Pages include headings, bullet points, and photographs of people in discussion and work settings, conveying a professional and collaborative tone.
Collage of factory workers: cutting metal, examining tires, sewing, sorting materials, using a tablet, and overseeing a car in a testing facility. Energetic and focused.Man in a workshop wearing safety glasses and a cap, working with tools. Text reads "Bold ideas. Delivered." The atmosphere is focused and industrious.
Split image showing two eras: on the left, a vintage scene of a man with a phone in a cluttered workshop; on the right, a man inspecting a modern truck in a factory. Text reads "Remarkable past." and "Extraordinary future."

Keep exploring.

Explore All Work
Text "ROUSH 50" overlays a workshop scene with a man, tools, and machinery. The tone is nostalgic and industrial, celebrating a milestone.
Roush 50th Anniversary
Two men in matching gray uniforms walk cheerfully in front of a large moving truck with a humorous illustration, conveying teamwork and friendliness.
Two Men and a Truck
Autonomic
Computer screen displaying a webpage with a blurred car image in motion, text reads "The future of mobility is aluminum," conveying innovation and speed.
Alumobility
Close-up of a black shirt with a red and white embroidered "FRAZA" logo on a patch. A pen is clipped in the pocket, giving a professional tone.
Fraza