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TEDx UofM 2019 Absolute Zero Conference

Challenge / Objective

TedXUofM, an initiative intended to bring a TED-like experience focused on Ideas Worth Sharing to the University of Michigan, was in need of a partner to develop a creative take on their annual conference branding.

Solution

“Absolute Zero” — a provocative theme to capture the minds of students, faculty, alumni, and more. Through brand visualization and creative assets, we created multiple avenues to communicate the theme and encourage attendee engagement.

Result

An immersive brand experience for the renowned TED series, brought to life for a University we know and love.

White notebook embossed with "Absolute Zero" and circles, on a clean surface. Overhead text reads "TEDxUofM" in a bold, modern font. Minimalist and professional tone.
Logo with gradient circles forming a downward arrow above the words 'Absolute Zero' in grey. 'TEDxUofM' appears in red at the bottom right.
A man sits at a desk with a laptop, looking at the camera. Behind him are sculptures and a cross on a windowsill. The text reads "Journalist and Author."Open book spread featuring a grayscale photo of a person sitting at a desk with a laptop and coffee. Text on the left page reads "Journalist and Author."
A minimalist white beanie with "ABSOLUTE ZERO" in faint gray text, features a small black and red label on the folded edge. The tone is sleek and modern.White T-shirt with "Absolute Zero" text in gray, featuring a vertical row of decreasing circles above it. Minimalist design with a cool, modern feel.
White card with circular perforations arranged in a grid. Red thread loops through the holes, forming a pattern. "TEDxUofM" and "ABSOLUTE ZERO" are printed.Two white lanyard cards, one with "Absolute Zero" and logos, the other with gray dots and a red string. A red yarn ball lies nearby on a white backdrop.

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