Something for everyone. Entertainment. Education. Engagement.
A2SF
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It has been our privilege to work with the Ann Arbor Summer Festival since 2004. It is an extraordinary event that celebrates food, family, music, and joy.
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Recently, we were able to reimagine the brand experience.
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Bringing together our community, we helped define what makes it unique. Special. Remarkable.
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Variety. Something for everyone. Entertainment. Education. Engagement. And we invite people to take it all in.
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- Tagline
- Take it all in.
- Positioning Statement
- A2SF promises engaging experiences of music and movement in the arts, creating community through a vibrant spirit of joy.
- Brand Expression
A local favorite plays as you enjoy ice cream on a blanket. A Grammy Award winner brings an entire crowd to their feet. A cold drink, outside, with thousands of friends, neighbors, and potential new friends. Meaningful conversations on important topics. Powerful moments designed to connect us all.
Once an idea to create a local event with a neighborhood feel, now is a renowned celebration. Here, you can experience an old tradition. A fresh sound. A new flavor. A unique approach. Ours is a story of community. A spirit of energy. An escape from the everyday, open and available to all.
Simplifying its brand.
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Expanding its possibilities.
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Creating a new, engaging digital central hub.
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And unleashing the brand experience in every way possible.
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Welcome to A2SF. Take it all in.
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