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The Hope Foundation

Challenge / Objective

The Hope Foundation, the fundraising arm of SWOG, was in need of an updated brand to reflect their essential work and impact. Additionally, they were looking to extend outreach and general brand awareness.

Solution

Through research/discovery, naming, brand positioning, brand visualization, media planning, and more, we launched a brand highlighting the people and stories behind the data and research. After the brand was launched, we provided ongoing media/communications support to drive brand awareness and event-specific traction, and provide information about Hope and SWOG to researchers and donor audience groups.

Result

A brand that feels human, connected, and ready to drive results for a meaningful cause.

Metrics

+280%

Increase in site traffic

17k

New users

2X

Increase in CTA engagement

A laptop on a wooden desk displays a website with dark blue background and text: "More than 100 standards of care changed." Tone is professional and hopeful.
Smiling person in a suit stands beside text about cancer research. Left text includes a smiling woman in a blouse, discussing testing 98 treatments, including hers.
Logo of "The Hope Foundation for Cancer Research" with "HOPE" highlighted in blue. Text below reads "Supporting SWOG Cancer Research Network." Minimalistic design.Smiling woman in a blue jacket stands confidently with arms crossed against a dark blue backdrop with text about improving patient lives.
Vibrant collage of The Hope Foundation for Cancer Research promotional materials featuring smiling researchers. Key phrases: 'Save years. Save lives.', '3 million years added to patients’ lives.', and 'More than 100 standards of care changed.' Tone is optimistic and encouraging.A Facebook post by The Hope Foundation highlights National Young Adult Cancer Awareness Week. It features two people smiling and a quote: "It seems like we're on the cusp of something really interesting." The background is blue with audio waveform graphics. #SWOGStories is mentioned.

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