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Virginia Tile

Challenge / Objective

Virginia Tile is one of the nation’s leading tile retailers, but their digital experience didn’t reflect the quality or design excellence of their products. The challenge was to simplify a highly complex catalog while elevating the brand and reimagining the customer journey.

Solution

We reinvented the website with a seamless connection to their existing product information management system. The result is a robust yet elegant digital experience that delivers real-time accuracy, long-term sustainability, and clarity — all while reinforcing their fresh brand story and passion for design.

Result

A refined digital platform that elevates the brand, supports measurable success, and delivers a graceful, high-performing experience for any customer.

Four digital devices, including tablets and smartphones, display various interior design websites on a soft pink surface, conveying modern technology and style.
Four overlapping website screenshots with tile design themes, featuring hexagonal patterns and interior decor. The tone is sophisticated and modern.
Multiple website wireframes are displayed, featuring layouts with text boxes, image placeholders, and navigation menus, conveying a clean, organized design.Hands holding a tablet showing a modern interior design website. A person interacts with the screen, while pens and a notebook lie nearby on the table.
Website homepage featuring a tiled floor with hexagonal design blending wood and white tiles, emphasizing style. The right sidebar shows interior design images.Hands hold stone samples over architectural plans on a wooden table. Nearby, a tablet displays a flooring website. Calm, professional atmosphere.
A hand holding a smartphone with a tile website account creation page visible. Background shows tile samples labeled "Williamson Project" and "Woodland Project."Web page displaying the "Williamson Project" featuring tile samples, a navigation sidebar, and a "Share Collection" popup form for sharing details.
Bare feet stand on a hexagonal patterned tile floor with black accents. The text reads "Design that shapes living," conveying a modern, stylish vibe.Split image with four sections: top left shows hands arranging fabric, top right reads "Design that shapes living" on brown, bottom left has "VirginianTile" logo, bottom right depicts a modern shower with dark tiles and wood accents.
Stylish magazine layout with autumn leaves, decorative tiles, and text: "From the Square." Vibrant images showcase diverse tile designs and inspirations.Collage featuring Virginia Tile branding. Images show tile samples, a person working on a design, a smiling woman in a showroom, and a man using a laptop. Text: 'Porcelain. Ceramics. Stone. Glass. Possibilities.' Tone: professional and creative.
The image shows a brochure for "Yohen Border" tiles by Virginia Tile. It features two white porcelain tile samples with horizontal grooves. Minimalist and modern.Sleek black faucet with dual handles on a white marble countertop. Set against vertical white tiles and a gold-framed mirror, creating a modern, elegant feel.
Ceramic bowls on white shelves against vertical white tile backsplash. Text reads 'Textures. Shapes. Colors. Ideas.' Virginia Tile logo in corner.

Keep exploring.

Explore All Work
Two hands hold a white bowl containing six square tiles in neutral shades, like gray and beige, set against a soft, patterned background.
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Modern kitchen with blue cabinetry, white countertops, and chevron backsplash. Features brown leather barstools, pendant lights, and wood flooring.
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A minimalist living space with a light gray sofa featuring geometric-patterned cushions. A rustic wooden side table holds a ceramic mug, adding a cozy touch.
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Two men in matching gray uniforms walk cheerfully in front of a large moving truck with a humorous illustration, conveying teamwork and friendliness.
Two Men and a Truck