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VITL

Challenge / Objective

VITL launched as a new commercial division of Virginia Tile with a need to stand out in a crowded market. The challenge was to create a clear, approachable, innovative brand that positioned VITL as a single-source partner for commercial surface solutions.

Solution

We built the VITL brand from the ground up and brought it to life across every touchpoint — including product and packaging experiences, NeoCon showroom signage, and a digital experience anchored by a new website. Each element was designed to inspire and intrigue.

Result

A cohesive commercial brand that feels confident and purposeful. VITL is a trusted partner for designers and specifiers, supporting projects from concept to completion.

Two hands hold a white bowl containing six square tiles in neutral shades, like gray and beige, set against a soft, patterned background.
A textured light brown, sandstone backdrop with subtle variations in tone. "VITL" is centered in white text. "Commercial Surfaces" is vertically aligned on the right.Image of a brand standards and style guide layout with eight pages. The pages include sections like "Brand Filters," "Brand Statement," "Wordmark," "Tagline," "Color Palette," and "Fonts." Each section features text blocks and design elements to convey a professional and cohesive branding strategy. The tone is formal and informative.
Modern interior with a white reception desk featuring patterned detailing. A potted plant sits beside, with a mosaic wall and tiled floor.Green background with white text reads, "Hand-selected, just for you." Below, smaller text mentions curated tile selections by Chip. Minimalist and elegant.
A brown cardboard box with green accents and the text "VITL" on one side, features minimalist design elements, conveying a modern and eco-friendly tone.Open book on a beige background, showing a design spread titled "Curated selections." Features a hands holding tiles, a hallway, and a smiling person.
Aerial view of a design workspace with black scissors, geometric-patterned booklet, pens, fabric samples, tape, and texture swatches on a white surface.Three green brochures with "VITL" printed on the cover are stacked. The minimalist design is clean, modern, and conveys a sense of professionalism.
Homepage of a commercial tile company, featuring a modern lobby with sleek, green lounge seating. Text reads "Welcome to a new era in commercial tile."
Facebook post shows modern lobby with beige tiled floor and lime green seating. Text reads, “Meet Watson.” Tiles have a sleek, elegant look.A webpage layout displays a modern tile design. The header reads "VITL: A new approach to tile." Imagery includes a smiling person sitting and interior tile samples. The tone is fresh and contemporary. Keywords: tile, modern, design, interior, contemporary.
Modern commercial interior with sleek bar, stools, and materials. Nearby, a person smiles confidently. Text highlights inspiration and innovation.A grid of twelve interior design brochures featuring tiles. Each brochure displays tile samples, specifications, and room images with a modern aesthetic.

Keep exploring.

Explore All Work
Four digital devices, including tablets and smartphones, display various interior design websites on a soft pink surface, conveying modern technology and style.
Virginia Tile
Modern kitchen with blue cabinetry, white countertops, and chevron backsplash. Features brown leather barstools, pendant lights, and wood flooring.
Architectural Surfaces
A minimalist living space with a light gray sofa featuring geometric-patterned cushions. A rustic wooden side table holds a ceramic mug, adding a cozy touch.
Crypton
Black and white image of a smiling woman in a 1950s kitchen. She wears a polka-dot apron, holding an open cabinet door. Retro decor exudes a cheerful tone.
Merillat
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