Blog.

Why we are the anti-agency agency.

Given the needs of organizations today, the traditional advertising agency model is broken. We have built something very different.

How to use AI without losing your brand’s edge. A practical guide for marketers, product leaders, and brand teams

Generative AI can supercharge marketing workflows, but relying too heavily on it risks diluting brand identity. Human strategy and creativity must lead while AI plays a supporting role.

AI is changing the way we browse. Successful brands are adapting to the change.

AI is changing the way marketing agencies and brands engage with their audiences. But they still follow time-tested strategies for content development.

It’s not your fault. It’s brand psychology.

Default bias is powerful. If used properly, it can help us influence behavior in a way that positively impacts both consumer and brand.

Meaning over mimicry.

AI-powered workflows and Large Emotion Models help us connect with customers more effectively in a world of endless content.

Big trouble in big agencies.

Mega-agencies are collapsing under their own size, consolidating out of desperation, not strategy. The future belongs to agile independents who move fast, stay focused, and deliver smarter, human-first work.

Moving at the speed of human behavior.

Technology is sprinting ahead while human behavior lags behind. The future belongs to those who can bridge the shrinking space between tech and humanity — grounding strategy in how people actually think, feel, and act.

We’re creating the agency of the future. Real time.

We’re crafting the future for our agency. We’re also crafting the future of our industry.

The Power of the Pause: A Smarter Way to Lead, Communicate, and Build Stronger Brands

The Importance of Change

2025 Predictions: The Future of Digital Experiences

My Last Good Idea.

At Phire Group, our “Culture Connect” meetings offer time to reconnect with our culture and focus on personal growth. A recent conversation centered on imposter syndrome, the self-doubt that affects high-achieving individuals despite their successes. We’ve learned to embrace these feelings and trust that our professional growth will continue to move forward, even in moments of uncertainty.

Unleashing a powerful community.

Can Brand Connection Be Predictably Engineered?

Unveiling the Secrets of Successful Influencer Marketing

Navigating Uncertain Times: Finding Opportunity in the Chaos

Transforming Ideas/Concepts into Intuitive Experiences Through UX Design