Blog.

Why we are the anti-agency agency.

Given the needs of organizations today, the traditional advertising agency model is broken. We have built something very different.

The Importance of Change

2025 Predictions: The Future of Digital Experiences

My Last Good Idea.

At Phire Group, our “Culture Connect” meetings offer time to reconnect with our culture and focus on personal growth. A recent conversation centered on imposter syndrome, the self-doubt that affects high-achieving individuals despite their successes. We’ve learned to embrace these feelings and trust that our professional growth will continue to move forward, even in moments of uncertainty.

Unleashing a powerful community.

Can Brand Connection Be Predictably Engineered?

Unveiling the Secrets of Successful Influencer Marketing

Navigating Uncertain Times: Finding Opportunity in the Chaos

Transforming Ideas/Concepts into Intuitive Experiences Through UX Design

Crafting Effective Branding and Content Strategies

Positioning Public Radio for Generations Ahead

Deepening connections to transform the opioid epidemic.

We redesigned a website providing robust resources and education for a diverse audience, ranging from medical providers to community members seeking new solutions to the ongoing opioid crisis.

Building a Dream Team: A Behind-the-Scenes Look at Our Partnership with Chem-Trend

What makes a successful relationship in our book? For us, it’s about empowering great brand stewards—and really, just over-loving our clients.

Let’s Talk S.M.A.C.

The Subconscious Marriage of Art and Copy (S.M.A.C.) is hidden in superior advertising, and it has the power to completely shape a brand’s message.

Continuous Collaboration

Everything the Phire Group team shares with our clients has been touched by multiple people, demonstrating how important it is to collaborate effectively. We had a company-wide roundtable to identify how we can keep collaboration top of mind.

6 Word Stories

Advertising is storytelling. Many of the best examples tell a complete story in just a few words. They convey emotion, inspiring you to fill in the blank spaces with your own personal connections. If it’s really good at making you feel something, you’ll think about it minutes, hours, or even days afterward. Poof! Now you’re in a relationship with the brand. 

KBIS 2023 Recap

Wilsonart engaged us to create a dynamic space at KBIS. KBIS is North America’s largest trade show dedicated to all aspects of kitchen and bath design. This year’s event, held at the Las Vegas Convention Center, boasted the highest attendance in the last 10 years. The show’s total attendance was comprised of 40,000 KBIS attendees and nearly 70,000 IBS attendees, with well over 100,000 guests total.