Everything the Phire Group team shares with our clients has been touched by multiple people, demonstrating how important it is to collaborate effectively. We had a company-wide roundtable to identify how we can keep collaboration top of mind.
Advertising is storytelling. Many of the best examples tell a complete story in just a few words. They convey emotion, inspiring you to fill in the blank spaces with your own personal connections. If it’s really good at making you feel something, you’ll think about it minutes, hours, or even days afterward. Poof! Now you’re in a relationship with the brand.
As we kicked off the new year, the question came up: How should we think about motivation and setting ourselves up to stay motivated throughout the year? The Phire Culture Committee brought this question to the broader team to gather a consensus on keeping each other accountable and on a path moving forward.
The job of a creative gets easier when we explore techniques that are convincingly fresh and historically effective. For writers, an arsenal of these techniques can prevent the dreaded keyboard stare and build a trusted formula for creative thinking.
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