Blog.

Building a Dream Team: A Behind-the-Scenes Look at Our Partnership with Chem-Trend

What makes a successful relationship in our book? For us, it’s about empowering great brand stewards—and really, just over-loving our clients.

Let’s Talk S.M.A.C.

The Subconscious Marriage of Art and Copy (S.M.A.C.) is hidden in superior advertising, and it has the power to completely shape a brand’s message.

Continuous Collaboration

Everything the Phire Group team shares with our clients has been touched by multiple people, demonstrating how important it is to collaborate effectively. We had a company-wide roundtable to identify how we can keep collaboration top of mind.

6 Word Stories

Advertising is storytelling. Many of the best examples tell a complete story in just a few words. They convey emotion, inspiring you to fill in the blank spaces with your own personal connections. If it’s really good at making you feel something, you’ll think about it minutes, hours, or even days afterward. Poof! Now you’re in a relationship with the brand. 

How to Stay Motivated

As we kicked off the new year, the question came up: How should we think about motivation and setting ourselves up to stay motivated throughout the year? The Phire Culture Committee brought this question to the broader team to gather a consensus on keeping each other accountable and on a path moving forward.

Listen to Learn

How this simple art can improve you, your agency, and the world. We are social animals. By nature, we strive to engage with others. This is fundamentally how we find pleasure, grow, and evolve. 

Camp Phire: A Survival Guide

Let’s get eMOTIONal 

Something as seemingly trivial as frame rate can have a great impact on your project and brand.

Brand Trust: The only metric that matters

We’ve built our entire process around helping organizations achieve it, maintain it, and build upon it.

Brand/culture. Unleashing your organizational power.

When you align your culture, your marketing efforts become complementary — not primary. 

Creative Ways to Collaborate: A Roundtable Discussion

The Phire Process & Collaboration Committee recently led a discussion about collaboration and how we can continue to improve working together remotely.

4 Tips to Work/Life Balance (Parenting Edition)

Project Manager Lina Brda's tips for finding balance as a parent at work.