Blog.

Phire Group Named a 2020 Forbes Small Giant: One of America’s Best Small Companies

Phire Group, a brand definition and activation consultancy based in Ann Arbor, Michigan, was recently named one of 25 Forbes Small Giants.

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New Brand? Now What? Brand Launch Planning for Success

Whether your brand is refreshed, redesigned, or reactivated, the reintroduction of a brand is a vital aspect of the branding process.

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What makes a great professional relationship?

The healthier your relationships are at work, the happier you’re going to be.

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KBIS/IBS 2020 Recap

Phire Group attended the 2020 Kitchen & Bath Industry Show (KBIS) and the NAHB International Builders' Show (IBS) in Las Vegas, Nevada. The shows provide a great opportunity to stay on top of industry trends and to see what cool new products are coming next.

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Simple Ways to Get More Done

Get er’ Done. The wise words of our favorite redneck, Larry the Cable Guy. I’d like to think it’s that simple. But being productive and actually “getting things done” can be tricky.

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ADA Website Accessibility: What You Need to Know

Companies that do make efforts to become accessible could enjoy benefits like increasing audience, better SEO, and a better user experience for everyone.