Blog.
Navigating Uncertain Times: Finding Opportunity in the Chaos
Transforming Ideas/Concepts into Intuitive Experiences Through UX Design
Crafting Effective Branding and Content Strategies
Building a Dream Team: A Behind-the-Scenes Look at Our Partnership with Chem-Trend
What makes a successful relationship in our book? For us, it’s about empowering great brand stewards—and really, just over-loving our clients.
Let’s Talk S.M.A.C.
The Subconscious Marriage of Art and Copy (S.M.A.C.) is hidden in superior advertising, and it has the power to completely shape a brand’s message.
Continuous Collaboration
Everything the Phire Group team shares with our clients has been touched by multiple people, demonstrating how important it is to collaborate effectively. We had a company-wide roundtable to identify how we can keep collaboration top of mind.
6 Word Stories
Advertising is storytelling. Many of the best examples tell a complete story in just a few words. They convey emotion, inspiring you to fill in the blank spaces with your own personal connections. If it’s really good at making you feel something, you’ll think about it minutes, hours, or even days afterward. Poof! Now you’re in a relationship with the brand.
How to Stay Motivated
As we kicked off the new year, the question came up: How should we think about motivation and setting ourselves up to stay motivated throughout the year? The Phire Culture Committee brought this question to the broader team to gather a consensus on keeping each other accountable and on a path moving forward.
Listen to Learn
How this simple art can improve you, your agency, and the world. We are social animals. By nature, we strive to engage with others. This is fundamentally how we find pleasure, grow, and evolve.
Camp Phire: A Survival Guide
Let’s get eMOTIONal
Something as seemingly trivial as frame rate can have a great impact on your project and brand.