Generative AI can supercharge marketing workflows, but relying too heavily on it risks diluting brand identity. Human strategy and creativity must lead while AI plays a supporting role.
AI is changing the way marketing agencies and brands engage with their audiences. But they still follow time-tested strategies for content development.
Default bias is powerful. If used properly, it can help us influence behavior in a way that positively impacts both consumer and brand.
AI-powered workflows and Large Emotion Models help us connect with customers more effectively in a world of endless content.
Mega-agencies are collapsing under their own size, consolidating out of desperation, not strategy. The future belongs to agile independents who move fast, stay focused, and deliver smarter, human-first work.
Technology is sprinting ahead while human behavior lags behind. The future belongs to those who can bridge the shrinking space between tech and humanity — grounding strategy in how people actually think, feel, and act.
We’re crafting the future for our agency. We’re also crafting the future of our industry.
At Phire Group, our “Culture Connect” meetings offer time to reconnect with our culture and focus on personal growth. A recent conversation centered on imposter syndrome, the self-doubt that affects high-achieving individuals despite their successes. We’ve learned to embrace these feelings and trust that our professional growth will continue to move forward, even in moments of uncertainty.
