At Phire Group, our “Culture Connect” meetings offer time to reconnect with our culture and focus on personal growth. A recent conversation centered on imposter syndrome, the self-doubt that affects high-achieving individuals despite their successes. We’ve learned to embrace these feelings and trust that our professional growth will continue to move forward, even in moments of uncertainty.
What makes a successful relationship in our book? For us, it’s about empowering great brand stewards—and really, just over-loving our clients.
The Subconscious Marriage of Art and Copy (S.M.A.C.) is hidden in superior advertising, and it has the power to completely shape a brand’s message.
Everything the Phire Group team shares with our clients has been touched by multiple people, demonstrating how important it is to collaborate effectively. We had a company-wide roundtable to identify how we can keep collaboration top of mind.
Advertising is storytelling. Many of the best examples tell a complete story in just a few words. They convey emotion, inspiring you to fill in the blank spaces with your own personal connections. If it’s really good at making you feel something, you’ll think about it minutes, hours, or even days afterward. Poof! Now you’re in a relationship with the brand.
As we kicked off the new year, the question came up: How should we think about motivation and setting ourselves up to stay motivated throughout the year? The Phire Culture Committee brought this question to the broader team to gather a consensus on keeping each other accountable and on a path moving forward.
How this simple art can improve you, your agency, and the world. We are social animals. By nature, we strive to engage with others. This is fundamentally how we find pleasure, grow, and evolve.
