Influencer marketing isn’t a trend or a tactic. It’s a flexible strategy brands can use to build awareness, credibility, engagement, and conversion across the entire customer journey.
The final installment of Next-Gen Insights, breaking down how your brand can better connect with customers across generational cohorts. Let’s talk about Gen X.
Let’s continue our exclusive series, breaking down how your brand can better connect with customers across generational cohorts. Next up, Millennials.
Inspired by internal roundtable discussions at Phire Group, our exclusive series breaks down how your brand can better connect with customers across generational cohorts. First up, Gen Z.
Copy or content? Your brand should know the difference.
It’s the question that a lot of clients ask. And it doesn’t have a simple answer. Let’s talk about our custom approach for brand research.
By embracing transparency, prioritizing consent, and putting people first, brands can build stronger trust and loyalty in a privacy-first, cookie-less future.
Generative AI can supercharge marketing workflows, but relying too heavily on it risks diluting brand identity. Human strategy and creativity must lead while AI plays a supporting role.
AI is changing the way marketing agencies and brands engage with their audiences. But they still follow time-tested strategies for content development.
Default bias is powerful. If used properly, it can help us influence behavior in a way that positively impacts both consumer and brand.
AI-powered workflows and Large Emotion Models help us connect with customers more effectively in a world of endless content.
Mega-agencies are collapsing under their own size, consolidating out of desperation, not strategy. The future belongs to agile independents who move fast, stay focused, and deliver smarter, human-first work.
