Blog Category: Articles
Next-Gen Insights: Gen X
The final installment of Next-Gen Insights, breaking down how your brand can better connect with customers across generational cohorts. Let’s talk about Gen X.
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Blog Category: Articles
Next-Gen Insights: Millennials
Let’s continue our exclusive series, breaking down how your brand can better connect with customers across generational cohorts. Next up, Millennials.
Blog Category: Articles
Next-Gen Insights: Gen Z
Inspired by internal roundtable discussions at Phire Group, our exclusive series breaks down how your brand can better connect with customers across generational cohorts. First up, Gen Z.
Blog Category: Articles
Copy vs. content.
Copy or content? Your brand should know the difference.
Blog Category: Articles
Does Your Brand Really Need Research?
It’s the question that a lot of clients ask. And it doesn’t have a simple answer. Let’s talk about our custom approach for brand research.
Blog Category: Articles
More Sugar, Less Data. What You Need to Know about Cookies.
By embracing transparency, prioritizing consent, and putting people first, brands can build stronger trust and loyalty in a privacy-first, cookie-less future.
Blog Category: Articles
How to use AI without losing your brand’s edge. A practical guide for marketers, product leaders, and brand teams
Generative AI can supercharge marketing workflows, but relying too heavily on it risks diluting brand identity. Human strategy and creativity must lead while AI plays a supporting role.
Blog Category: Articles
AI is changing the way we browse. Successful brands are adapting to the change.
AI is changing the way marketing agencies and brands engage with their audiences. But they still follow time-tested strategies for content development.
Blog Category: Articles
It’s not your fault. It’s brand psychology.
Default bias is powerful. If used properly, it can help us influence behavior in a way that positively impacts both consumer and brand.
Blog Category: Articles
Meaning over mimicry.
AI-powered workflows and Large Emotion Models help us connect with customers more effectively in a world of endless content.
Blog Category: Articles
Big trouble in big agencies.
Mega-agencies are collapsing under their own size, consolidating out of desperation, not strategy. The future belongs to agile independents who move fast, stay focused, and deliver smarter, human-first work.
Blog Category: Articles
Moving at the speed of human behavior.
Technology is sprinting ahead while human behavior lags behind. The future belongs to those who can bridge the shrinking space between tech and humanity — grounding strategy in how people actually think, feel, and act.
