An Ann Arbor arts institution brought to life.

Elevating an Ann Arbor tradition. Each and every year.

The Situation:

Since 2006, Phire Group has been helping the Ann Arbor Summer Festival, an annual and beloved three-week event, with its brand look, feel, support, outreach, digital presence, and beyond. We’re honored to play a part of its success.

Tactics and Strategies:

  • Research
  • Identity
  • Brand Visualization
  • Materials
  • Website
  • Advertising
  • Environmental

The Result:

The Festival continues to grow and thrive each and every year. We encourage you to experience it. Eat, drink, listen, and take a look at our work.

Phire Group Team
Co-Authored Blog

Phire Group is a team that works to inspire organizations to find their unique spark. This post is a collection of their voices.

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