Creating a captivating campaign for sleek new products.
Elevating the PGT Custom Windows + Doors brand as a leader in the latest design trends.
The Situation:
PGT Custom Windows + Doors was in need of a campaign that would help promote their Modern Edge all-black interior and exterior frames. Our goal was to bring them to the forefront of this popular trend, encouraging dealers and consumers alike to explore this sleek, chic, versatile option available on select products.
Tactics and Strategies:
- Campaign Theme Visualization
- Creative Assets
- Website Updates
- Teaser Video
- Social Support
- Launch Kits
The Result:
Our campaign helped elevate the PGT brand and positioned them as leaders in the industry for on-trend products with timeless appeal that everyone’s talking about.
“Phire’s creative campaigns continue to not only push our company, but the industry as a whole. This project received major accolades from our leadership and authorized dealers for its fresh approach to a new window frame color. The video takes viewers on a journey through this timeless aesthetic, and homeowners continually engage with it via our digital advertising.”
– Grace Estle, Senior Brand Manager, PGT Custom Windows + Doors
PGT Innovations was awarded a 2021 Gold Professional American Advertising Award in the Professional: Cross Platform: Integrated Branded Content Campaign category for Modern Edge.
