Creating a new brand from a trusted company.
Phire Group worked with Masco Cabinetry to ideate and launch their new brand, Cardell.
Masco Cabinetry sought out support to launch their new brand, Cardell, through Menards stores nationwide.
Tactics and Strategies:
We supported the strategic launch of the brand on a number of levels.
- Strategic planning
- Website design
- Design and creation of Training Materials
- Trade Show Materials
The Cardell brand successfully launched at Menards stores across the country with in-store training support as well as printed and online materials.