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Creating a new brand from a trusted company.

Phire Group worked with Masco Cabinetry to ideate and launch their new brand, Cardell.

The Situation:

Masco Cabinetry sought out support to launch their new brand, Cardell, through Menards stores nationwide.

Tactics and Strategies:

We supported the strategic launch of the brand on a number of levels.

  • Strategic planning
  • Website design
  • Design and creation of Training Materials
  • Trade Show Materials

The Result:

The Cardell brand successfully launched at Menards stores across the country with in-store training support as well as printed and online materials.

Phire Group Team
Co-Authored Blog

Phire Group is a team that works to inspire organizations to find their unique spark. This post is a collection of their voices.