Creating a new brand from a trusted company.
Phire Group worked with Masco Cabinetry to ideate and launch their new brand, Cardell.
The Situation:
Masco Cabinetry sought out support to launch their new brand, Cardell, through Menards stores nationwide.
Tactics and Strategies:
We supported the strategic launch of the brand on a number of levels.
- Strategic planning
- Website design
- Design and creation of Training Materials
- Trade Show Materials
The Result:
The Cardell brand successfully launched at Menards stores across the country with in-store training support as well as printed and online materials.
