Creating a new brand from a trusted company.
Phire Group worked with Masco Cabinetry to ideate and launch their new brand, Cardell.
![](https://phiregroup.com/wp-content/uploads/2017/12/cardell-desktop-1-1.jpg)
The Situation:
Masco Cabinetry sought out support to launch their new brand, Cardell, through Menards stores nationwide.
Tactics and Strategies:
We supported the strategic launch of the brand on a number of levels.
- Strategic planning
- Website design
- Design and creation of Training Materials
- Trade Show Materials
The Result:
The Cardell brand successfully launched at Menards stores across the country with in-store training support as well as printed and online materials.
![](https://phiregroup.com/wp-content/uploads/2017/12/cardell-desktop-2-1.jpg)
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