Embracing a solutions-based approach for a software provider.
We developed a refreshed brand and all-new website for Geonexus, an enterprise data software provider.
Geonexus needed to recenter their brand around the lifeblood of any business: data. Their powerful enterprise software helps organizations yield the power of their data to make informed decisions. Through our research process, we uncovered a significant opportunity for Geonexus—rather than representing their software as products, they should present their software as game-changing solutions.
Tactics and Strategies:
- Qualitative Research
- Brand Positioning
- Brand Visualization
- Website Design
- Website Development
- Software Design Refresh
The all-new website and brand have positioned Geonexus as more than a software provider: they’re a data solutions provider. Shifting from a product-based approach to a solutions-based approach, we’re able to share a much more cohesive, focused story. With a robust “Resources” section—including blog posts, white papers, and webinars—and detailed client success stories, the website positions Geonexus as a knowledgeable and proven provider.