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Embracing a solutions-based approach for a software provider.

We developed a refreshed brand and all-new website for Geonexus, an enterprise data software provider.

The Situation:

Geonexus needed to recenter their brand around the lifeblood of any business: data. Their powerful enterprise software helps organizations yield the power of their data to make informed decisions. Through our research process, we uncovered a significant opportunity for Geonexus—rather than representing their software as products, they should present their software as game-changing solutions.

Tactics and Strategies:

  • Qualitative Research
  • Brand Positioning
  • Brand Visualization
  • Wireframing
  • Website Design
  • Website Development
  • Iconography
  • Software Design Refresh

The Result:

The all-new website and brand have positioned Geonexus as more than a software provider: they’re a data solutions provider. Shifting from a product-based approach to a solutions-based approach, we’re able to share a much more cohesive, focused story. With a robust “Resources” section—including blog posts, white papers, and webinars—and detailed client success stories, the website positions Geonexus as a knowledgeable and proven provider.

Phire Group Team
Co-Authored Blog

Phire Group is a team that works to inspire organizations to find their unique spark. This post is a collection of their voices.