Full-service brand refresh and marketing rollout.
We developed a refreshed brand, all-new website, and brand launch video for Fraza, a full-service material handling organization.
The Situation:
Fraza, a full-service material handling organization, was in need of a brand refresh that would better represent their comprehensive material handling solutions and expertise. We developed an industry-leading website for Fraza that has a dual purpose: as a brand building platform and as a lead generator.
Tactics and Strategies:
- Qualitative Research
- Brand Positioning
- Brand Visualization
- Wireframing
- Website Design
- Website Development
- Photography and Videography
- Video Editing
The Result:
The all-new website and brand have positioned Fraza as more than an equipment provider: they’re a solutions provider. With the website’s custom WordPress CMS, Fraza’s marketing team is able to adapt the website to best align with sales goals.
