Full-service brand refresh and marketing rollout.

We developed a refreshed brand, all-new website, and brand launch video for Fraza, a full-service material handling organization.

The Situation:

Fraza, a full-service material handling organization, was in need of a brand refresh that would better represent their comprehensive material handling solutions and expertise. We developed an industry-leading website for Fraza that has a dual purpose: as a brand building platform and as a lead generator.

Tactics and Strategies:

  • Qualitative Research
  • Brand Positioning
  • Brand Visualization
  • Wireframing
  • Website Design
  • Website Development
  • Photography and Videography
  • Video Editing

The Result:

The all-new website and brand have positioned Fraza as more than an equipment provider: they’re a solutions provider. With the website’s custom WordPress CMS, Fraza’s marketing team is able to adapt the website to best align with sales goals.

Phire Group Team
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