Growing a corner cafe to a national brand presence.

A local coffee shop makes the big time nationally.

The Situation:

Sweetwaters, a local Ann Arbor cafe, wanted to take their 25-plus-year brand to the next level. This required articulation. Standardization. A more professional, extendible presence. And a path forward.

Tactics and Strategies:

  • Research
  • Articulation
  • Brand Visualization
  • Brand Standardization
  • Packaging
  • Website
  • Digital Campaign
  • Environmental
  • Artifacts

The Result:

From our work, they have skyrocketed their locations from four locally to more than 50 nationwide either opened or planned. And they’re just getting started.

Phire Group Team
Co-Authored Blog

Phire Group is a team that works to inspire organizations to find their unique spark. This post is a collection of their voices.

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