Growing a corner cafe to a national brand presence.
A local coffee shop makes the big time nationally.
The Situation:
Sweetwaters, a local Ann Arbor cafe, wanted to take their 25-plus-year brand to the next level. This required articulation. Standardization. A more professional, extendible presence. And a path forward.
Tactics and Strategies:
- Research
- Articulation
- Brand Visualization
- Brand Standardization
- Packaging
- Website
- Digital Campaign
- Environmental
- Artifacts
The Result:
From our work, they have skyrocketed their locations from four locally to more than 50 nationwide either opened or planned. And they’re just getting started.
