Helping a non-profit find its next level.

We developed a reenvisioned brand and website for a creative arts organization altering the potential for those in juvenile detention and residential treatment facilities as part of our BonPhire initiative.

The Situation:

As part of our BonPhire initiative, we developed a reenvisioned brand for Youth Arts Alliance (YAA), a creative arts organization serving young adults in juvenile detention and residential treatment facilities across Michigan. Our mission was to provide YAA with the tools to increase their exposure and expand their effort to transform the trajectory of individuals and their impact on society.

Tactics and Strategies:

  • Qualitative Research
  • Brand Positioning
  • Brand Visualization
  • Wireframing
  • Website Design
  • Website Development

The Result:

The Youth Arts Alliance brand was developed on the foundation of the organization’s core beliefs. YAA believes in the power of potential, creativity, and results. The new website celebrates the creative expressions of their participants facilitated by committed leadership and volunteers. Beyond this, the website serves as a hub for engagement with organization.

If you’d like to join us in supporting Youth Arts Alliance, visit youthartsalliance.com/join-us/.

Phire Group Team
Co-Authored Blog

Phire Group is a team that works to inspire organizations to find their unique spark. This post is a collection of their voices.

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