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Helping visualize and create a full brand story.

We developed a brand for a visionary urban trail defining the future of sustainability in downtown Ann Arbor.

The Situation:

The Treeline, an urban trail currently in development in the city of Ann Arbor, was in need of a brand identity and marketing presence in order to connect with donors and the community at large.

Tactics and Strategies:

  • Brand Positioning
  • Naming
  • Brand Visualization
  • Wireframing
  • Website Design
  • Website Development
  • Video Editing
  • Photography

The Result:

The Treeline brand was developed with the vibrant Ann Arbor community and its future in mind. The new website serves as a hub for all things Treeline — it’s the digital home for engagement opportunities.

Phire Group Team
Co-Authored Blog

Phire Group is a team that works to inspire organizations to find their unique spark. This post is a collection of their voices.