Launching a new brand story for an inspiring leader.

An entity designed to fuel the Flint comeback. Branded, launched, and ready for wild success.

The Situation:

SkyPoint is the brainchild of the CEO of Diplomat Pharmacy. Designed to fuel the economic development of the Flint, Michigan, area during a crucial time, SkyPoint is part incubator, accelerator, real estate, and idea factory. They approached us to make the idea tangible, understandable, and inspirational.

Tactics and Strategies:

  • Storytelling
  • Brand Visualization
  • Creative Support
  • Environmental
  • Grassroots Support
  • Public Relations

The Result:

The SkyPoint brand became a rapid framework on which to build initiatives, establish relationships, build a reputation with the press, and start moving Flint in a relentlessly positive direction.

Phire Group Team
Co-Authored Blog

Phire Group is a team that works to inspire organizations to find their unique spark. This post is a collection of their voices.

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