Launching a new brand story for an inspiring leader.
An entity designed to fuel the Flint comeback. Branded, launched, and ready for wild success.
SkyPoint is the brainchild of the CEO of Diplomat Pharmacy. Designed to fuel the economic development of the Flint, Michigan, area during a crucial time, SkyPoint is part incubator, accelerator, real estate, and idea factory. They approached us to make the idea tangible, understandable, and inspirational.
Tactics and Strategies:
- Brand Visualization
- Creative Support
- Grassroots Support
- Public Relations
The SkyPoint brand became a rapid framework on which to build initiatives, establish relationships, build a reputation with the press, and start moving Flint in a relentlessly positive direction.