Promoting the promise of aluminum.
Constructing the Alumobility brand to help manufacturers create smarter, lighter, safer, and more sustainable vehicles and forge the future of mobility.
The Situation:
Like-minded companies in the aluminum industry needed our help creating a new entity that would educate, advocate, and ultimately lead the conversation in the possibilities of aluminum. We worked together to build a brand that would position them as thought leaders, spreading the advantages of this simple yet significant solution to replace heavier products and parts without compromising safety, strength, or performance.
Tactics and Strategies:
- Qualitative Research
- Brand Positioning
- Brand Visualization
- Wireframing
- Website Design
- Website Development
The Result:
The new brand and website have allowed Alumobility to forge the future of mobility, encouraging visionary manufacturers to create smarter, lighter, safer, and more sustainable vehicles. With a growing “Technical Solutions” section that showcases recent projects, and a spotlight on the benefits of aluminum as it relates to sustainability, the site is set up so interested partners can learn more and even become part of the initiative.
