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Providing an immersive, personalized product browsing experience.

We developed the consumer website for a national surfaces brand as part of an aggressive brand consolidation and rollout effort. 

The Situation: 

Architectural Surfaces was in need of an industry-leading website as the centerpiece for their brand refresh effort. We were tasked with the challenge of consolidating three distinct nationwide in-market brands into a unified brand and website experience. 

Tactics and Strategies: 

  • Quantitative Research 
  • User Testing 
  • UX Mapping 
  • Website Design 
  • Website Development 
  • Analytics + SEO Strategy Implementation

The Result: 

The all-new website for Architectural Surfaces includes an extensive live inventory system, detailed product pages, deep resource library, and a customer account portal. This immersive website experience and brand rollout has elevated Architectural Surfaces as a premier, industry-leader in the surfaces space.


Phire Group Team
Co-Authored Blog

Phire Group is a team that works to inspire organizations to find their unique spark. This post is a collection of their voices.