Providing an immersive, personalized product browsing experience.
We developed the consumer website for a national surfaces brand as part of an aggressive brand consolidation and rollout effort.
Architectural Surfaces was in need of an industry-leading website as the centerpiece for their brand refresh effort. We were tasked with the challenge of consolidating three distinct nationwide in-market brands into a unified brand and website experience.
Tactics and Strategies:
- Quantitative Research
- User Testing
- UX Mapping
- Website Design
- Website Development
- Analytics + SEO Strategy Implementation
The all-new website for Architectural Surfaces includes an extensive live inventory system, detailed product pages, deep resource library, and a customer account portal. This immersive website experience and brand rollout has elevated Architectural Surfaces as a premier, industry-leader in the surfaces space.