Rebranding and refreshing an up-and-coming organization.
We developed a refreshed brand and all-new website for Afia, a growing healthcare technology consultancy.
The Situation:
Afia, a healthcare technology consultancy, was in need of a brand refresh and a more organized, cohesive story in order to sustain growth.
Tactics and Strategies:
- Qualitative Research
- Brand Positioning
- Brand Visualization
- All-New Website
- Ongoing Media Management
- Monthly Analytics Reporting
The Results:
Once we were aligned on the brand shift, we proceeded with the development of an all-new afiahealth.com. Following the launch of the website, we provided ongoing media management support to effectively target prospective clients and drive web traffic.
