Research and reinvention of a non-profit brand.
Helping relaunch and make noise for an incredible yet underused resource.
The Situation:
The Michigan Manufacturing Technology Center (MMTC) provides an invaluable service to mid- and small-scale manufacturers throughout the heavily manufacturer-reliant economy. They provide consultation, education, and direct services, yet were largely unknown. Our goal? To make them known.
Tactics and Strategies:
- Brand Research
- Brand Visualization
- Creative Assets
- Digital Campaign
- Environmental
- Public Relations
The Result:
By elevating the brand and simplifying their offerings, we were able to boost leads, widen existing engagements, and increase the average new engagements. Now that’s Manufacturing Smarter.
