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Research and reinvention of a non-profit brand.

Helping relaunch and make noise for an incredible yet underused resource.

The Situation:

The Michigan Manufacturing Technology Center (MMTC) provides an invaluable service to mid- and small-scale manufacturers throughout the heavily manufacturer-reliant economy. They provide consultation, education, and direct services, yet were largely unknown. Our goal? To make them known.

Tactics and Strategies:

  • Brand Research
  • Brand Visualization
  • Creative Assets
  • Digital Campaign
  • Environmental
  • Public Relations

The Result:

By elevating the brand and simplifying their offerings, we were able to boost leads, widen existing engagements, and increase the average new engagements. Now that’s Manufacturing Smarter.

Phire Group Team
Co-Authored Blog

Phire Group is a team that works to inspire organizations to find their unique spark. This post is a collection of their voices.