Up North, Michigan. Home to getaways, nature, memories. And wine. Leelanau Cellars, the largest winery in Michigan, came to us to help elevate their brand. Their packaging. And their potential.
It started with a project to help unify packaging. It turned into a revolution for their brand.
Sharpening their reason to be, we developed updated, connected, and purposeful packaging.
We created elements more appropriate to their leadership position.
We transformed it into a lifestyle brand.
We created alternate logos for Leelanau to use on merchandise, bottles, and more.
We defined, systemized, and elevated.
The results? Remarkable.
And we’re just getting started.