Listening. Creating. And repositioning an institution.
Michigan Public
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Michigan Radio, a family of NPR stations throughout the state, was looking to take
a giant leap forward.
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They had become more than radio, expanding into new technologies and exciting possibilities.
And they were looking to expand their audience, appealing to new generations of listeners.
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Through an extensive research project, we uncovered their unique story.
We defined it.
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We gave it new life through multiple paths forward.
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We tested. We held focus groups. We honed. We narrowed.
We updated the name to reflect a more expansive future.
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We created a new identity to symbolize a more dynamic vision.
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And then, we unleashed it across the state.
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Welcome to Michigan Public.
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