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OPEN

Challenge / Objective

The mission of the Overdose Prevention Engagement Network (OPEN) is to change the trajectory of the opioid epidemic with new approaches and community education. The goal of our ongoing partnership is to strengthen OPEN’s connections to multiple audiences (healthcare professionals, community workers, parents and caregivers, and patients) via a revamped website, robust social campaigns, and other outreach.

Solution

A new, welcoming website that brings OPEN’s active initiatives and extensive resources to the forefront. All audiences, from healthcare providers to parents and caregivers of pediatric patients, now have easy access to opioid education, prescribing guides, and other free materials. A campaign-oriented social presence and other media drive awareness of OPEN and its multi-pronged efforts.

Result

A clearer, more accessible platform that empowers all audiences with essential opioid education and resources. Our work alongside OPEN continues to drive measurable impact, contributing to major statewide improvements in prescribing practices and community safety.

Metrics

+53%

Increase in organic traffic after site launch

6M+

Impressions generated through campaign awareness

+44%

Increase in download engagement with key resources

Collage of promotional graphics for the OPEN campaign, featuring diverse individuals, bright colors, and bold text on medication safety and education.
Infographic on opioid management. Left box: 76% reduction in prescription size in Michigan since OPEN. Center box: Nearly 24k lbs of medications collected in take-back events. Right box: Over 70 evidence-based opioid prescribing guidelines. Background: Illustrations of people engaged in various activities, emphasizing community and healthcare."A laptop and smartphone display a blue website titled "Improving Lives from Prevention to Recovery." Illustrated medical professionals with a laptop are shown, emphasizing health programs.
Two web pages on pain management and opioid prescribing recommendations. The design is clean with blue accents, featuring text and illustrated graphics. Tone is informative.A person holds a smartphone displaying a medical app. The screen shows a list of surgeries with corresponding oxycodone tablet dosages. The background is blurred.
Image featuring six different educational graphics on opioid awareness and safety, with blue and white themes. Keywords include education, opioid alternatives, medication disposal, naloxone use, pain management, and prescription importance. Each graphic emphasizes empowerment and informed choices, using minimalistic illustrations and clear text.