Celebrating and inspiring a timeless institution.
UMS
![](https://phiregroup.com/wp-content/uploads/2022/02/ums-d-1-1920x1080.jpg)
A 140-year-old world-renowned performing arts organization. Ready for a new era.
![](https://phiregroup.com/wp-content/uploads/2022/02/ums-d-3-1920x1080.jpg)
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The organization looked to radically change their mindset, their programming, and their resulting brand.
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We worked alongside their visionary team to imagine a new, remarkable path forward.
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The resulting brand retained equity while reinventing materials. Experiences. And expectations.
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Applied to every item. Every choice. And every experience.
Traditional materials, reinvented.
![](https://phiregroup.com/wp-content/uploads/2022/02/ums-d-15-1920x1080.jpg)
![](https://phiregroup.com/wp-content/uploads/2022/02/ums-d-16-1920x1080.jpg)
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The hub of activity, reimagined.
![](https://phiregroup.com/wp-content/uploads/2022/02/ums-d-22-1920x1080.jpg)
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The history of the organization, revealed.
![](https://phiregroup.com/wp-content/uploads/2022/02/ums-d-26-1920x1080.jpg)
Pushing the brand when necessary.
![](https://phiregroup.com/wp-content/uploads/2022/02/ums-d-29-1920x1080.jpg)
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Creating individual elements.
![](https://phiregroup.com/wp-content/uploads/2022/02/ums-d-33-1920x1080.jpg)
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And creating unbelievable results.
![](https://phiregroup.com/wp-content/uploads/2022/02/ums-d-36-1920x1080.jpg)