Unleash your true organizational potential.
Brand <> Culture Alignment

Many organizations think of their internal culture and their external brands as separate elements. At Phire Group we fervently believe in alignment in order to harness the power of your entire community. Our mission? To help you clarify, simplify, amplify, and ultimately create a powerful, purposeful, and disciplined organization.
Is your organization aligned? Take our quiz to find out.
Let’s talk.
Our experience.
Lake TrustPurpose-driven. Inspiring. Powerful.
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MerillatA legendary cabinet company. Restored, elevated, and celebrated.
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University of Michigan AthleticsHelping the Leaders and Best become more focused, more disciplined, and fully activated.
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AutonomicThe leading platform for connected vehicles. A brand that connects vision with purpose.
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