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UMMA Website

Challenge / Objective

As UMMA entered a new era, its website needed to better reflect the museum’s energy, accessibility, and evolution. The existing digital experience made it difficult to explore artwork, archives, artists, and programs — limiting how audiences could engage with the museum beyond its walls.

Solution

We redesigned the website as a functional and expressive brand extension, led by a more intuitive UX/UI. The new experience makes it easy to discover artwork on display and in the archives, explore artist bios, and engage with learning opportunities and events.

Result

A revitalized digital presence that opens the museum to everyone. UMMA’s website now invites exploration, supports learning, and brings the spirit of the museum to life online.

Smartphone displaying a gallery website with the words “Feel Free” over an art exhibit image. The screen shows upcoming events. Phone hovers above a pink pedestal.
Website redesign concept showing two overlapping pages. The front page features an art gallery with visitors and the words "Spend Time with Research."Homepage of a museum website featuring a grand hall with pillars and statues. Bold text reads 'Welcome to UMMA.' The design is modern and inviting, conveying an open, inclusive feel. Information about gallery, cafe, and shop hours is displayed.
Screenshot of a museum's website featuring a calendar on the left highlighting August 28, 2023. Right side shows gallery room with visitors and artworks. Text reads "Today at UMMA." A user interface for MyUMMA Account with Maude Lebowski's profile. It features "Impressionism: High School Painting" group and Renoir's art image.

Keep exploring.

Explore All Work
A vibrant red abstract sculpture stands prominently on a grassy lawn with modern and classical buildings in the background under a clear blue sky.
UMMA
A blurred person walks past posters featuring musicians for A2SF. Each poster includes a close-up of the artist, concert date, and time.
A2SF
HathiTrust
Michigan Public
A woman helps a child in a colorful playroom with orange and yellow shelves holding toys and books. A toy giraffe stands nearby, creating a joyful atmosphere.
The Maker’s Creative
Man with an afro hairstyle playing a cello, wears a light blue shirt and gray vest. He is focused, with a serene expression against a light blue background with white circles.
UMS
Colorful business cards scattered on a gray surface, with bold messages like "Change a World, Change the World" in dynamic fonts, conveying energy and inspiration.
Youth Art Alliance
A round beer coaster on a wooden surface reads "Here, is real beer." It features logos for Ypsi Real and Arbor Brewing Company. Hashtag #YPSIREAL.
Ypsi Real